Gwen Hall is the Chief Executive Officer of Factor, a specialized consultancy that helps enterprise organizations transform their decision-making capabilities through strategic data alignment and information architecture. Since joining Factor in March 2023, Gwen has led the development of innovative approaches to information architecture that have resonated with Fortune 500 companies seeking to improve their data strategy foundations.

Under Gwen's leadership, Factor launched the groundbreaking "Alignment Accelerator" offering, which jumpstarts enterprise data alignment initiatives while providing comprehensive information architecture education. This innovative offering helps organizations establish robust data strategy frameworks that bridge the gap between technical data management and business decision-making needs.

Gwen has positioned Factor as a thought leader in the information architecture space, developing educational content and speaking opportunities that connect with executive stakeholders who need to understand how proper information architecture drives better business outcomes. Her work focuses on translating complex information architecture concepts into actionable strategies that enterprise leaders can implement to grow, innovate and improve operational efficiency.