Don Markland is award-winning CEO of Accountability Now and Co-CEO of Noomii. He has more than two decades of executive leadership experience across sales, marketing, and operations, guiding individuals and companies to scale with clarity and discipline.

Accountability Now is one of the most respected business coaching firms in the country, with clients across seven countries. Their work spans a wide range of industries, including healthcare, home services, financial services, sales and marketing, executive coaching, and leadership development. They also support companies implementing AI and navigating operational change.

What sets them apart is an innovative, results-driven model that is reshaping how business coaching is done. Instead of sideline coaching or abstract theory, their method focuses on structure, accountability, and execution. It is hands-on, disciplined, and built to drive lasting change.

Through this work, Don has coached thousands of business owners worldwide. His coaching framework is built on his book The 4Cs of Accountability, which has won multiple awards for its practical and results-driven approach to leadership and personal growth.

As Co-CEO of Noomii, the world’s largest coach directory and lead-generation platform for professional coaches, Don leads global expansion and digital transformation alongside his wife, who serves as the other Co-CEO. Together, they are building advanced coach-client matching systems, personalized onboarding, and marketing funnels that support coaches in growing their businesses. Under their leadership, Noomii is evolving into a fully integrated ecosystem for coaching, combining visibility, lead generation, and client engagement.

"Leaders don't need permission to lead." - Don Markland