Twitter handle: @SydHoltLeonard Sydney Leonard leads the knowledge management strategy and communication of customer insights within the Marketing Department at Southwest Airlines where she recently led the design, development, and implementation of the company’s first-ever knowledge management tool. Prior to her current role, Sydney provided internal corporate content strategy for the company’s employee blog serving 58,000 Employees in addition to managing company communication platforms, including breaking news text messaging, and employee news and leader-specific emails. Before Southwest, Sydney worked for several large organizations and companies, including the American Heart Association’s national headquarters and The Richards Group. Sydney has a Bachelor of Arts in Corporate Communication and Public Affairs from Southern Methodist University.