Stirista to acquire VDC to expand its identity solutions

Stirista, a provider of data-driven digital marketing solutions, is acquiring  Venture Development Center (VDC), a data marketplace with unique data assets and clients such as Accenture, Asurion, TransUnion, Warner Media, and more.

The acquisition of VDC will help Stirista continue to expand its identity solutions which are the basis for its clients’ audience segmentation, CTV, email marketing, and programmatic programs.

Additionally, VDC data contributors will have the opportunity to maximize and monetize their data assets thru Stirista’s Data Marketplace Exchange. This is Stirista’s third acquisition in the past 10 months.

VDC is led by Matthew W. Staudt, who has held the CEO role at VDC since 2018, and who will join Stirista as Chief Strategy Officer.

“We are excited to welcome the VDC team to Stirista as their unique data sources, consultative approach and strategic thinking have been critical to helping their clients leverage big data,” said Stirista CEO Ajay Gupta. “This is another important milestone for Stirista as we continue to expand our solutions to help brands provide more value to their customers and prospects. Matt Staudt has been a friend and mentor for the past decade, and I look forward to having him on our leadership team.”

Founded in 1996, VDC is a noted innovator of data sourcing, data management, and data monetization strategy with a who’s who roster of clients across multiple industries.

“Today’s leading marketers rely on privacy compliant options for sourcing identity and customer data,” said Staudt. “I am thrilled that the VDC mission and team will be able to continue to bridge the data gap for our new and existing clients with the Stirista identity and technology as its spine.” 

For more information about this acquisition, visit www.stirista.com.