Actian unveils Customer 360 solution

Actian, the leader in hybrid cloud data analytics, is releasing a new Customer 360 solution offering designed to simplify and accelerate the delivery of customer insights.

Built on Actian’s Avalanche hybrid cloud data warehouse, the solution enables data-driven organizations to shape their customers’ experiences better and more quickly, dynamically, and cost-effectively—to gain competitive advantage.

“Organizations need to react quickly to changes in buyer behavior, but data silos and the lack of strategic, easy-to-use analytical tools are holding them back,” said Vikas Mathur, SVP of products at Actian. “Actian’s Customer 360 Real-time Analytics solution running on our Avalanche service bridges the gap, giving workers of all technical abilities valuable tools they can use to harness existing data sources to generate actionable insight in the business moment.”

 Actian addresses organizations’ needs, introducing an analytics solution that integrates with existing systems and delivers real-time, persona-based insight to flag new prospect opportunities and drive streamlined customer engagement.  

Actian’s new Customer 360 analytics solution enables companies using the Avalanche cloud service to rapidly personalize the customer experience through micro-segmentation, holistic customer profiles, next best action and market basket analysis.

 It also improves customer acquisition and retention through campaign optimization and churn analysis to increase customer loyalty.

 Actian’s Avalanche Cloud Data Warehouse simplifies the Customer 360 Journey by helping data-driven companies:

• Quickly aggregate and act on customer data - Avalanche’s built-in AvalancheConnect self-service data integration functionality enables organizations to easily access their customer data with zero coding or external tools.
• Gain real-time customer insights across data silos - Create compelling customer experiences and identify new customer and revenue opportunities. Fully recoup investments in existing SaaS applications like Salesforce, Marketo and NetSuite.
• Accelerate time to value - Actian offers a comprehensive set of Customer 360 accelerator services to ensure predictable, rapid solution deployments both on-premise, in the cloud or across a combination of both environments.
• Increase revenue and customer value - Maximize customer insight to increase revenue while reducing traditional CRM vendor lock-in both on-premise and in the cloud.

Actian’s Avalanche cloud data warehouse with its new Customer 360 Real-time Analytics solution runs on AWS, Azure, and Google Cloud platforms. Data can be migrated easily to Avalanche, enabling users to stay connected to tools they were using to analyze and visualize Customer 360 data.

For more information about this news, visit www.actian.com.