6sense updates 6signal Graph with increased account matching features

6sense, provider of the Account Engagement Platform, has made updates to 6signal Graph to power personalized experiences for sales and marketing technology providers.

6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market.

Matching anonymous visitors to accounts is essential to personalization, and the need for accurate identification is only increasing as more buyers are getting involved in purchase decisions — yet are spread across multiple locations, including home offices.

With 6signal natively embedded, sales and martech providers drive greater adoption of their platform by enhancing their customers’ ability to deliver highly relevant, engaging experiences.

6signal’s ability to match web traffic to accounts enables sales and marketing platforms users to identify more target accounts, deliver personalized experiences with confidence, and increase conversions.

Joint customers of 6sense and technology providers that embed 6signal benefit by gaining even more data points to drive personalized experiences.

In addition to account firmographic data such as company name, industry, revenue, and location, joint customers can use 6sense’s dynamic segments, ICP fit predictions, and buying stage predictions to trigger actions when a visitor lands on their website, like personalizing based the intent topics a visitor has been researching across the B2B web.

“We've been enhancing the 6signal Graph for nearly eight years to deliver accurate account matching, including adjusting to changes in locations and devices from which a buyer conducts research," said Viral Bajaria, CTO and Co-founder of 6sense. "Superior account identification has always been one of the reasons why customers partner with 6sense, and it's exciting to see these capabilities now powering other solutions in our customers' sales and marketing tech stacks.”

Companies like Drift, Mediafly and PathFactory have already embedded 6signal in their platforms to enable customers to deliver personalized experiences.

For more information about this news, visit https://6sense.com/.