Lytics releases Conductor to unify and activate customer data
Lytics, a next generation customer data platform (CDP), launches Conductor, the centerpiece of Lytics Composable CDP, a Customer Data Infrastructure (CDI) product that connects and unifies customer data, for better results across the marketing and data stack, to improve ROI and reduce costs.
“Every company has customer data that is underperforming and in today’s market they can’t afford to,” said Jascha Kaykas-Wolff, president, Lytics. “With the introduction of Conductor, Lytics makes it even easier to grab more data from any channel or touchpoint in a clean, structured way in order to quickly drive ROI.”
Conductor is the centerpiece of products that make up Lytics Composable CDP, which also includes Lytics Cloud Connect, a reverse ETL solution that uses SQL attributes to access and import data from the customer’s data warehouse to build segments, and Lytics Decision Engine, renowned for its data activation capabilities and ability to personalize experiences at scale.
With the addition of Lytics Conductor, the organization's new Composable CDP enables enterprise businesses to collect and manage customer data, manage identity, and create unified profiles that can be used for activation.
Conductor further completes the enterprise data stack by loading all data into the warehouse in minutes–delivering a clean, standardized data set for analytics and modeling accessible for use across the entire organization.
“Conductor is the centerpiece of our platform’s Composable strategy and will play a leading role in any organization's data activation strategy, ensuring their ability to future-proof their customer data tech stack and eliminating any concern of large vendor lock-in,” said Kaykas-Wolff. “Conductor’s innovative user experience, limitless extensibility, and ability to build unified customer profiles further enhance Lytics’ value in every CIO’s data initiatives.”
Lytics Conductor takes customer data from any customer touchpoint—across all channels and platforms—and integrates it all into unified customer profiles, creating a clean, accurate, and consistent view of the customer across their journey, according to the vendor.
For more information about this news, visit www.lytics.com.