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Clipping without scissors

Press Index, a developer of press clipping technology headquartered in Paris, is further enhancing its media watch and content aggregation system with new text-mining and content organization software. The solution entails text-mining software from TEMIS

and Mondeca ontology management offering.

Says Press Index CEO Manuel Zebeida, "To deal with the extraordinary growth in the volume of information available, it's now essential to go from words to ideas to ensure that the press clippings we deliver to our clients are relevant. Making sense of text data entails the use of bleeding-edge technology that has to be mastered ... This innovative approach will enable Press Index to improve the productivity of its teams with an optimal guarantee of process reliability."

The new platform involves a four-step process:

  • information gathering adapted to the medium monitored (scan, read, audio, video, etc.);
  • knowledge extraction and indexing with TEMIS' Insight Discoverer Extractor, which automatically analyzes text in 20 languages, and its Competitive Intelligence Skill Cartridge, which extracts strategic economic, stock market and corporate information;
  • extracted data capitalization in a knowledgebase with Mondeca's Intelligent Topic Manager, which uses a mediation layer to synthesize the collected information and display it in multiple forms for users by company, people, events, dates, etc.; and
  • distribution to clients in multiple custom formats (index navigation; company, product or market summaries; business or financial event tracking in an industry or specific firm).
According to a press release from TEMIS, the platform is based on the XML standard for data exchange and Web-based semantic standards for knowledge representation. Clients can access the new features by Press Index's Web portal and, in the future, by PDA and phone.

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