WEBSITE SEARCH: IT'S ALL ABOUT CUSTOMER EXPERIENCE
As user preferences change, having a high-quality search feature on your website is no longer an option; it’s a must-have. Search plays a critical role in creating a positive customer experience. A few facts:
• When navigation attempts fail, 50% of users will turn to search (Jupiter Media Matrix) • In a study of 2,000 shoppers, 71% used keyword searches to find their products (eTailing Group) • 90% of consumers who have made an online purchase said they used site search to access self-service content (Harris Interactive)
There are many aspects to a comprehensive website search strategy. Optimizing that strategy can enable your organization to enjoy high quality website search – with very little effort in terms of managing it.
Come and get educated on the importance of high quality website search! Register now for this online webinar
Applicable to All Audiences SMB Owners Webmasters IT administrators Marketers
Andy Moore Publisher KMWorld