Avi Rappoport is an enterprise search consultant, helping companies improve search engine functionality for websites and intranets. She has a degree from UC Berkeley’s (then) School of Library and Information Science and spent 10 years in software development before becoming a search consultant.. She is the editor of SearchTools.com and a frequent speaker and author, providing a strong focus on search usability in the broadest sense and sharing her conviction that search engines can always be better.