Today, Enterprise 2.0 is more than a buzzword. Learn how it is transforming collaboration from the man who coined the term. A social media consumer, HBS professor, MIT research scientist, and author, McAfee focuses on how emergent social software platforms are benefiting enterprises, and how smart organizations and their leaders are making effective use of them to share knowledge, inspire innovation, and enable decision making. He shares strategies, stories, and real-world examples of successful enterprise collaboration using 2.0 tools. His insights will help you reset your enterprise to deal with turbulent times.

Social technologies are transforming the way that people use the web and, with it, the way that companies engage with their customers and employees. Search is certainly being affected by the increasingly social nature of online activities. Impacting the socialization of search are the factoring in of the social graph and social activities into search results. Also, online people increasingly turn to their social networks when seeking information, recognizing that these people are likely to lead them to results. Li, a former Forrester analyst, provides insights into how social technologies are transforming the way people search for and discover information and how you can prepare your organization and create business advantage with this shift.

Many have felt the pain associated with embarking on search improvement projects that failed to deliver significantly better results. Users still struggle to find useful information quickly and easily. To make matters worse, most search improvement projects usually require a significant amount of time, specialized resources, and money. There is a better way: The secret to achieving great search results is to understand intent by observing user actions, and delivering targeted results based on what other users with the same intent found most useful. Baynote CEO Jack Jia will discuss this “UseRank”-based approach for improving search relevancy. Dave Dondero, Director of Online Knowledge Management & Performance Support at Kaiser Permanente, will join Jack to share real-world results that illustrate why “actions speak louder than words” when it comes to delivering effective search results.

Social tools are changing our world and our enterprises. It is amazing how much and how quickly information is added by the community when it is relevant. How do organizations take advantage of this to enhance their information and knowledge flows, improve productivity, and streamline the enterprise? Vander Wal, who coined the term “folksonomy,” focuses on the huge untapped potential for social tools with discussions about making it easier for enterprise social tool adoption, tagging, getting tools to mesh, modifying Web 2.0 approaches for the enterprise, interface/interaction design for ease-of-use, sociality and encouragement of use. He highlights interesting examples of organizations using social tools to enhance their knowledge enterprise. While social tools and services that make up Enterprise 2.0 provide a foundation for enterprises, Vander Wal points to some challenges and possible solutions. He shares ideas and insights you can use in your organization.

True innovation comes from taking a radically new perspective on a problem and breaking the patterns of past thinking. This year, world renowned pioneer in applying complex adaptive systems theory to a range of social issues—Dave Snowden— puts his cutting-edge research to work for KMWorld attendees.

Start early to make the most of your investment in KMWorld 2009: Join the conference community online in September as we build a narrative database—of stories and experiences—in which attendees share issues, problems, opportunities, and ideas about knowledge management in its broadest sense. The database will be up and available throughout the conference to receive reflections from the delegates on the various events and will include feedback on the summary data achieved during the preceding months.

In parallel, a small group of naive experts will work on the issues and problems drawing on the natural sciences (chemistry, physics, biology) as well as aspects of the humanities (such as anthropology) to take a radically new perspective. Those involved have been selected for their deep knowledge of their subject and their lack of knowledge of knowledge management.

All of this material will be integrated in the final KMWorld 2009 capstone workshop, which will be highly participative in nature. Snowden’s team has leveraged this approach to produce many new and innovative methods for knowledge exchange such as the rapid sharing of knowledge between doctors and nurses in operating theaters, the knowledge transfer across generations in a bank, and more.

Following KMWorld 2009, the narrative database will be kept open to allow subsequent generations of learning, reflection on the event itself, and sharing of experiments and their results. All methods arising from the workshop will be documented by Cognitive Edge and made available as open source methods for the wider community. Positioned within a flow of learning both before and after the KMWorld 2009, this new capstone event will ensure that  your organization gains added value from your participation.