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November 6 - 8, 2007
San Jose McEnery Convention Center
San Jose, CA |
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| KMWorld & Intranets 2007 — Final Program
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KMWorld & Intranets 2007 - Wednesday, November 7
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Keynote
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Second Life: Revolutionizing Online Engagement
9:00 a.m. – 10:00 a.m.
Cindy Gordon, CEO - Helix Commerce International Inc.
John Jainschigg, VP/Director, CMP World2World - CMP Technology, LLC
This session explores the impact of virtual worlds on revolutionizing
market approaches. “Metaverses”, like Second Life,
add a rich social dimension to online interaction, while raising
the bar on automated interactivity, rich-media delivery,
customer relationship management and market metrics.
Recent global research evaluating more than 100 plus Second
Life experiences from leading Fortune 500 brands such as ABN Ambro,
Cisco, Dell, IBM, Microsoft, Pontiac, Telstra, Wells Fargo, etc., is highlighted
in terms of the new enterprise and the future impact on business models.
Good, bad, and ugly experiences are profiled to create a best practice baseline
for metaverse investment. Attendees can meet for continued conversations
about the insights and ideas from the session.
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TRACK A: ENTERPRISE OF THE FUTURE: STRATEGIES
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Organizational performance has come to depend on a higher capacity for collaboration, learning, and innovation in order to cope with a fast-changing environment. Harnessing capability and building smarter organizations, critical for attaining higher levels of performance, make up the essence of Enterprise 2.0.
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Coffee Break - Visit the Exhibit Hall
10:00 a.m. – 10:30 a.m.
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Session A201: Enterprise 2.0: Enterprise of the Future
10:30 a.m. – 11:15 a.m.
Charles Armstrong, CEO - Trampoline Systems
This session discusses the reality behind the hype surrounding Enterprise 2.0
and the real benefits it can bring to enterprise collaboration and communication.
Armstrong talks about the emerging new generation of purebred enterprise
applications beyond blogs and wikis. These mesh electronic processes
around human behavior rather than requiring users to think or act like a machine.
The first generation of information technology (1960–2000) built foundation
technologies (e-mail, databases, contact management, etc.) and achieved productivity
gains by making humans fit into mechanical processes but marginalized
social behavior. With the next generation, Enterprise 2.0, foundation technologies
are being reorganized to mesh with human behavior, and productivity
gains are achieved by leveraging social behavior and collective intelligence.
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Session A202: Enterprise 2.0 in Action
11:30 a.m. – 12:15 p.m.
Jordan Frank, VP Marketing and Business Development - Traction Software
What do a nonprofit, a global pharmaceutical company, an enterprise software
company, a global power company, a financial institution, and a law enforcement
agency have in common? They all knocked the KM 2.0 ball out of the
park. Using case studies and screen shots from these organizations, Frank
shows real enterprises with real results. He highlights their best practices and
key success factors ranging from content organization to training and political
factors and provides a road map to enterprise KM success.
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Lunch Break
12:15 p.m. – 1:30 p.m.
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Session A203: Web 2.0 in the Enterprise
1:30 p.m. – 2:30 p.m.
Ed Chi, Senior Research Scientist - Palo Alto Research Center Inc. (PARC)
Lawrence Lee, Director, Business Development - Palo Alto Research Center Inc. (PARC)
While the benefits of Web 2.0 social software for greater collaboration, innovation, and knowledge sharing are often discussed, the coordination and interaction costs that occur in social systems are often overlooked. Based on extensive studies of social systems such as del.icio.us and Wikipedia, our speaker has identified a number of factors that need to be managed to realize the full benefits of these systems within the enterprise. For example, some companies are using social tagging systems as a lightweight form of knowledge sharing. Social tagging allows tag structures to emerge naturally instead of requiring users to conform to a rigid taxonomy, but the resulting tag spaces are often very noisy, due to synonyms, misspellings, and morphologies. Chi discovered that the cost to find information in a social tagging system increases as the size of the collection and number of users increase. He discusses PARC’s solution of identifying related tags in the space using semantic analysis and normalizing the tags across the documents in the collection to reduce noise. He shares the results of their research, implementation challenges of the prototype social bookmarking system and search engine, and more.
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Coffee Break - Visit the Exhibit Hall
2:30 p.m. – 3:00 p.m.
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Session A204: Enterprise Navigation
3:00 p.m. – 3:45 p.m.
Brad Allen, Founder, CTO - Siderean Software
This session looks at combining the semantic and social Web to bring Web 3.0 to the Enterprise. It discusses relational navigation which identifies relationships dynamically and pivots around the information, maintaining context, and allowing participation in the process. It shares real-world implementations from organizations such as NASA JPL, LII, and Oracle, and illustrates how their discovery was improved by retrieving more relevant results.
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Session A205: Social KM: Portals and Web 2.0 Catalyze your People Advantage
4:00 p.m. – 5:00 p.m.
Ajay Gandhi, Director, Enterprise Social Computing - BEA Systems
Web 2.0 has immense potential as enabling technology for the next era of networked KM. With enterprise portals as the foundation, organizations can leverage blogs, wikis, mash-ups, social search and tagging to dynamically capture and share community knowledge within a social computing framework. Gandhi talks about how enterprise social computing can dramatically improve business user productivity, increase the utility of valuable information and people in your enterprise and drive increased ROI for your existing portal infrastructure. This session also discusses real-world social computing applications that leading companies are using to drive innovation and gain competitive advantage.
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TRACK B: KM 2.0 STRATEGIES, PRACTICES & TOOLS
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The new collaborative and participative world requires new ways of doing things. This series of talks focuses on putting KM into business terms, organizational readiness for new tools, techniques for improving information and knowledge flows, using Web 2.0 tools for KM, and more.
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Coffee Break - Visit the Exhibit Hall
10:00 a.m. – 10:30 a.m.
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Session B201: Deploying Enterprise Social Software
10:30 a.m. – 11:15 a.m.
Christian Grey, Senior Account Executive - Safari Books Online
This session provides an overview of social networking in the enterprise and describes numerous applications including the use of wikis, blogs, RSS, LinkedIn, and other social tools of in the enterprise. Hear about current research, stories from the field and how you (and your company) can get started
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Session B202: Organization Readiness for Web 2.0 Tools
11:30 a.m. – 12:15 p.m.
Dave Hersh, CEO - Jive Software
Ann Marcus, Analyst/Consultant - Collaborative Strategies/MCG
A revolution in the way the world communicates is underway. Making sure that
your organization’s culture, processes, and technologies can keep up is critical.
Web 2.0 technologies allow information to be gathered, analyzed, shared, and reshared
in new and amazing ways, but only if your organization is ready to participate.
Speakers discuss the evolution and direction of collaboration technology
changes, address the impact on culture and communication both behind and
across the firewall, and highlight what successful companies are doing to exploit
this revolution. They outline how to assess your organization’s readiness to adopt
Web 2.0 tools and provide tips on using incentives and rating systems to inspire
internal and external collaboration and knowledge sharing. They also share
insights on integrating Web 2.0 with other legacy systems and data repositories
to leverage knowledge assets now and prepare for the next wave of collaboration
technologies (such as The Semantic Web) currently under development.
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Lunch Break
12:15 p.m. – 1:30 p.m.
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Session B203: Improving Information Flows
1:30 p.m. – 2:30 p.m.
William Hayes, Director,, Info Systems and Library Services - Biogen Idec
Todd Berkowitz, Director, Product Marketing - NewsGator Technologies
Elise Bunsey, Knowledge Manager - Ernst & Young, LLP
Peter Smith, Sales Director, Factiva Insight & Text Mining - Dow Jones & Company, Inc.
Automating the assembly and distribution of important company, product, industry,
and competitive information throughout the enterprise is revolutionized with
RSS. Hear how Biogen Idec, a Fortune 1000 company with market-leading
drugs for treating a number of illnesses, has used RSS to get high-value business
information into the hands of sales reps. In tracking and understanding
issues of concern to clients and anticipating clients’ needs in specific industry
sectors, E&Y is leveraging sophisticated text-mining and visualization tools to
uncover and communicate industry trends. Hear how the CBK played a key role
in the release of Factiva’s Insight tool by including dashboards in portals devoted
to communities of practice so that knowledge managers can design charts that
quickly convey the most relevant information so that practitioners can easily see
changes or relationships.
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Coffee Break - Visit the Exhibit Hall
2:30 p.m. – 3:00 p.m.
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Session B204: KM 2.0: Revolution or Evolution?
3:00 p.m. – 3:45 p.m.
Tony Sheehan, Group Knowledge Manager & Associate Director - Arup
The acceleration of Web 2.0 offers many new technologies that, on the face of
it, offer the potential to revolutionize organizational knowledge management. In
practice, however, their impact within organizations to date has been far less
significant than their impact on the Web. From a practitioner’s perspective, this
presentation reviews Web 2.0 technologies in terms of their potential for organizational
KM and explores the drivers and barriers to their adoption within the
enterprise. Sheehan provides examples of adoption both from within Arup and
other knowledge enterprises around the world.
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Session B205: Portals for Mortals
4:00 p.m. – 5:00 p.m.
Rachel Carson, Manager, Corporate IT Client Services - Giant Industries, Inc.
Martin Amm, CEO - adenin TECHNOLOGIES
This case study illustrates the challenges in implementing a corporate Intranet
with more than 40 applications, including recruiting, online training, dashboards,
content management, and document management. It addresses the issues
involved in an enterprise-wide implementation, strategies used and why they were
chosen, best practices and lessons learned.
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TRACK C: INNOVATION & KM
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This forward-looking stream of sessions looks at tools and techniques for accelerating decisions, innovations, and knowledge discovery as well as measuring ROI related to innovations. Speakers then analyze the hot new trend toward games, learning, discovery, and user experience and provide insights into what some organizations are doing.
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Coffee Break - Visit the Exhibit Hall
10:00 a.m. – 10:30 a.m.
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Session C201: Accelerating Decisions and Innovations
10:30 a.m. – 11:15 a.m.
Steve Barth, Author and Consultant - Reflected Knowledge
Richard Marrs, Vice President - The Warren Company
Supporting better, faster decision making is a major imperative for KM practice.
This session draws on insights from cognitive psychology and complexity science
to reconsider how knowledge workers individually and collectively interact
with their information environments and share their perceptions and opinions
with important implications for how to support knowledge work. Knowledge,
information and data are everywhere in business ecosystems, but the challenge
of synthesizing fragmentary signals into actionable intelligence is really more
about human cognition and organizational culture than business technologies
and organizational structures. We’ll look at structures, practices, and tools that
support sense-making and lead to better business outcomes.
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Session C202: Knowledge Drives Innovation
11:30 a.m. – 12:15 p.m.
Dave Pollard, CKO - KM Consultant, & Author, Working Naturally
Siona van Dijk, Director of Communications - Zaadz, Inc.
The innovation process starts with the customer and the identification of unmet
needs. It consists of three stages: the collection, filtering/assessing, and commercialization
of ideas. Knowledge drives the first, idea collection stage. Most of
the books written on business innovation in recent years have dealt at length with
surfacing and harvesting ideas: for instance, assessing how the company differentiates
itself from competitors, tapping the “wisdom of crowds” (ideas from
employees and customers), conducting idea markets and other ‘open space’
forums to assess urgent needs and possible approaches to them, the use of customer
anthropology to observe unarticulated customer needs, conducting “thinking
the customer ahead” sessions to assess future customer needs that are just
beginning to be recognized, “seeing what’s next” sessions and continuous environmental
scans that identify trends, weak signals and developments that present
opportunities to innovators and threats to noninnovators. These are all knowledge
activities, requiring exemplary research, networking, analytical, filtering, and
sense-making skills. Pollard explains, using a real-life case study, how knowledge
management can contribute to creating profoundly innovative organizations.
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Lunch Break
12:15 p.m. – 1:30 p.m.
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Session C203: Successful Enterprise 2.0 and Social Media: Applying the Web 2.0 Framework in Organizations
1:30 p.m. – 2:30 p.m.
Ross Dawson, Chairman - Future Exploration Network
This session provides deep insights into Enterprise 2.0, including specifically
how valuable outcomes are created inside the enterprise from social media
and other existing and new KM tools, and how this can best be supported.
The framework provides practical insights for organizations wishing to implement
social media and Enterprise 2.0 tools, and develop strategies for making
these initiatives more valuable.
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Coffee Break - Visit the Exhibit Hall
2:30 p.m. – 3:00 p.m.
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Session C204: Collaboration Across Cultures
3:00 p.m. – 3:45 p.m.
Evan Gerber, Senior Consultant, Content Management & User Experience - Molecular, Inc.
Susan French Smith, Corporate Knowledge Manager - KEMA
Information management across a global enterprise must account for diverse perspectives, or risk failure. The challenges imposed by language and culture are pervasive, and innovative approaches are required to design, develop, and maintain systems. Gerber draws from practical experience on multiple internationalization projects to clearly illustrate the process and pitfalls inherent in developing for multiple cultures and languages. Smith discusses a recent implementation of a KM program to support KEMA's objective to leverage scale, expertise, and assets across one global services firm for the energy industry, specifically the combination of two distinct yet similar cultures, Dutch and American, which caused interesting modifications to the strategy and implementation. Join our speakers for practical insights, strategies, and lessons learned which are critical to the success of any internationalization project.
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Session C205: Innovation Metrics & ROI
4:00 p.m. – 5:00 p.m.
Laura DeSoto, SVP, Synergy & Innovation - Experian
Matt Greeley, CEO - Brightidea
Experian, the global leader in providing information solutions to organizations
and consumers, doesn't just want robust idea generation around new products
and processes, it wants to measure the total ROI of an idea, from start to finish.
The primary business driver for Experian to 'measure and manage' the innovation
pipeline is to boost organic growth to new heights and fully-convey the company's
growth potential to analysts and shareholders. With a de-merger planned
within weeks of project kickoff, there was much work to be done to quantify the
pipeline, give executive visibility to key projects, and track return on investment.
Hear how Experian Americas went about applying metrics to innovation, rallying
internal support, and applying hard numbers to this often soft or qualitative
field. Come and hear their secrets on how they discover game-changing new
products, measure ROI and quantify the overall value of the innovation pipeline.
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TRACK D: INTRANET TOOLS & PRACTICES
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Unlike the first generation of intranets when internal portals were kept by small numbers of individuals and slowly expanded for the use of teams, Enterprise 2.0 intranets are opening up the corporate intranet to contributions from everyone. The resulting explosion of employee-generated content and unbridled access to information presents challenging issues for control and the need for new forms of governance. Join us to learn more about techniques and tools for new Intranet 2.0!
Moderated by Richard Geiger, San Francisco Chronicle
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Coffee Break - Visit the Exhibit Hall
10:00 a.m. – 10:30 a.m.
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Session D201: The Long Tail & Wisdom of Crowds Meet Enterprise 2.0
10:30 a.m. – 11:15 a.m.
Jack Jia, CEO - Baynote, Inc.
Jeff Cowan, Director, Marketing Communications - Interwoven
This session focuses on the business case with numerous examples, of the musthave
capabilities for any intranet. Jia outlines the business strategies for an Enterprise
2.0 approach and shares eight specific tips on how businesses can start
driving greater productivity immediately. Tips for Enterprise 2.0 intranets include
using your employees’ collective wisdom to determine the most sought-after content
to reduce rework and misinformation; social search, which recommends the
most useful pages within a category or across the internal portal; folksonomy
and keyword intelligence, highlighting most useful content; and more.
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Session D202: Second Life & Immersive 3D Worlds
11:30 a.m. – 12:15 p.m.
Chuck Hamilton, 3D Internet EBO and Center For Advanced Learning - IBM
This session takes a look at what enterprises are doing with Second Life. It provides
a short tour, lots of business examples, and some thoughts for use in the
future.
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Lunch Break
12:15 p.m. – 1:30 p.m.
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Session D203: Social Media & the Enterprise
1:30 p.m. – 2:30 p.m.
Yair Dembinsky, Partner - Byon-It Solutions
Ariel Tikotzki, CKO, Small Business - SAP Labs Israel
Dembinsky talks about the use of Web 2.0 tools (wikis, blogs, YouTube, Flickr,
etc.) within enterprises, looks at how their usage is very limited, and discusses
their applicability within the firewall. Based on his experience, he explains why
in the next few years he believes that out of all Web 2.0 tools, wikis will become
one of the main KM tools within enterprises. In analyzing the value of wikis, people
traditionally focus on the fact that readers can add or update the content.
He points out two more important wiki benefits: the availability of all relevant
content in one place for our topics of interest, and the ability to navigate associatively
between related concepts. He illustrates with real-life case studies in
various organizations and shares his view of the future development and directions
of wikis and similar tools within the firewall.
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Coffee Break - Visit the Exhibit Hall
2:30 p.m. – 3:00 p.m.
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Session D204: Finding: More than Search
3:00 p.m. – 3:45 p.m.
Andrea Alliston, Director of Knowledge Management - Stikeman Elliott LLP
Implementing enterprise search is a challenge with security issues, bad data,
and dealing with knowledge connections that come from work in progress. Alliston
discusses two alternatives considered when implementing enterprise search
to deal with work in progress in a law firm.
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Session D205: Social Media to the Rescue: Fixing a Broken Intranet
4:00 p.m. – 5:00 p.m.
Carmine Porco, Vice-President - Prescient Digital Media
Organizations build intranets to facilitate communication, encourage collaboration,
and streamline processes. Unfortunately, too many of these internal sites
have failed to achieve their business objectives and now require fixing. Social
software — notably blogs, wikis, and social bookmarking — offer powerful solutions
for fixing a broken intranet. And open source content management solutions
provide an ideal platform for supporting these applications by enabling
organizations to afford experimentation and reduce the innovation cycle. But
are these tools a panacea or silver bullet? Join the discussion and talk about
how to fix a broken intranet with tried-and-true strategies and how social media
could be leveraged to accentuate them.
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