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The National Conference and Exposition on Knowledge Management, Content Management, Intranets, and Portals
KMWorld & Intranets 2006
October 31 - November 2, 2006
San Jose McEnery Convention Center
San Jose , CA
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A CD-ROM is available for purchase through The Digital Record (www.digitalrecord.org).
The CD-ROM features audio and supplemental materials (such as PowerPoint slides) for many of the sessions at Kmworld & Intranets and Content Management. Orders are shipped approximately 6 weeks after the event.

KMWorld Conference — Tuesday, October 31st
Opening Keynote (for all tracks)
Steve WunkerInnovation and Seeing What’s Next
9:00 a.m. – 10:00 a.m.
Steve Wunker,
Partner, Innosight LLC

Wunker shares the results of 15 years of research that demonstrate clear patterns of where innovation is most fruitful and how it can change an industry. His talk explores unique ways to identify unmet needs, the implications of industry evolution, and principles for success across several categories of innovation.
Tuesday, October 31st
Track A: Building Knowledge-Sharing Organizations
All organizational knowledge initiatives begin with high enthusiasm and the best of intentions. Far too often, they go out with a whimper, disintegrating through inexperience, lack of leadership, and improper tools. Learn from experts who have implemented profoundly successful programs—with quantifiable results.
Moderated by Stacy Land, Senior Knowledge Manager, Zyman Group
Session A101 — High Performance Workplaces: FAA
10:15 a.m. – 11:00 a.m.
Ronald Simmons, KSN Director, Federal Aviation Administration
Andrew Campbell, President, Applied Knowledge Group, Inc.


This session explores the success of the Federal Aviation Administration’s Knowledge Services Network (KSN), a Microsoft Windows SharePoint Services KM network. It shares how KSN grew from less than 50 users to over 22,000 active participants over a 3-year period by utilizing a unique adoption versus deployment strategy. A traditional technology deployment strategy focuses on how fast one can construct and roll out the virtual technology environment, while a more affective adoption strategy measures how fast one can get sustained use and growth of the technology in the workforce. The adoption approach using Microsoft Windows SharePoint Services gave the FAA the tools to allow the agency to build on its own environment and add features that matched the maturity of the people and the process. The FAA created an evolving solution with a cumulative cost of $3.5 million over the 3-year period, with significant growth in user adoption rates. Cited by the Gartner Group with a High Performance Workplace award for Business Process and Innovation, hear about the agency’s strategies, challenges, experiences, and lessons learned.

Session A102 — Initiating & Running a Successful Worldwide KM Program
11:15 a.m. – 12:00 p.m.
Stan Garfield,
Worldwide KM Leader, HP Services Consulting & Integration

Based on his experience in launching and leading knowledge management programs at Digital, Compaq, and HP, Garfield shares his insights on what works best. He covers the people, process, and technology components needed for a successful KM program, as well as governance, team roles, collaboration methods, communications, and working across organization boundaries.

Lunch Break
12:00 p.m. – 1:15 p.m.
Sessions A103 & A104 — KM in Action: Tips & Good Practices
1:15 p.m. – 3:00 p.m.
Gordon Vala-Webb, National Director, Knowledge Management, PricewaterhouseCoopers LLP (Canada)
Dave Carter, CTO & VP Strategy, iupload
Sanjay Swarup, Ford Motor Company

This international panel of practitioners shares the critical success factors, tools, practices, and lessons learned for an active and successful KM initiative involving the capture, sharing, and reuse of knowledge. They provide examples and tips based on the experiences of their organizations.
Session A105 — Customer Intimacy Using Knowledge-Sharing Ecosystems
3:15 p.m. – 4:00 p.m.
Darcy Lemons,
Project Manager, Customer Solutions Group, APQC

Successful organizations achieve market results by maximizing the effectiveness of their value chains. They treat the value chain as a knowledge-sharing ecosystem, using KM tools and principles to cross the boundaries. The resulting knowledge exchange and synthesis translates “customer intimacy” into reality and revenue for the organization. This session shares the key findings from APQC’s recent KM benchmarking study and illustrates how organizations such as Raytheon, Caterpillar, Tata Steel Ltd., Buckman Labs, and the Air Force Material Command share knowledge along their value chains, resulting in tangible, bottom line impacts for their organizations.
Session A106 — Knowledge Enabled Pharmaceutical R&D
4:15 p.m. – 5:00 p.m.
Dave Hodgson,
WW Head KM Informatics, Pfizer

Pfizer’s global R&D division is one of the world’s largest medical research institutions with an annual budget above $6 billion. Creating a new medicine takes on average $1.3 billion and 12–15 years of development. Building a knowledge-sharing organization is critical in this environment, and Hodgson shares successes and learnings in driving a more knowledge-enabled organization inside Pfizer’s research unit. He illustrates how they’ve integrated several approaches into a holistic package by using explicit knowledge assembly to parachute new drug leads into the development pipeline, and creating online collaboration communities to connect global teams of research scientists, sponsoring tacit and cultural change programs designed to promote knowledge sharing and re-use.
Grand Opening Reception
5:00 p.m. – 7:00 p.m.
Join your friends and colleagues to view the latest products, services, and solutions for knowledge management, intranets, and portals in the Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit with exhibitors and learn about their products.
Tuesday, October 31st
Track B: Collaborative Strategies, Practices & Tools
Collaboration has moved from yesterday’s dream of “wouldn’t it be nice if…” to a current strategic imperative for organizations of all sizes. Discover how a collaborative attitude, combined with easy-to-implement enterprise-wide tools, can steer organizations toward a legitimate competitive advantage.
Moderated by Tim DeWolf, Federal Reserve Bank SF
Session B101 — Tools for Social & Organizational Network Analysis (ONA)
10:15 a.m. – 11:00 a.m.
Patti Anklam, Principal Consultant, &
Bruce Hoppe, President & Founder, Connective Associates LLC


This session provides an overview of the tools available for conducting social network analysis (SNA) and ONA analysis. Using real-world examples, it discusses how to interpret visual diagrams from analysis data, generating and understanding the metrics, and more. Speakers discuss the impact of using these types of analysis tools in any organization.
Session B102 — Managing Metadata in Collaboration Systems
11:15 a.m. – 12:00 p.m.
Jean Graef,
Montague Institute
Tom Reamy, Chief Knowledge Architect, Kaps Group

With collaboration systems like Microsoft Sharepoint, Interwoven Worksite and IBM Workplace, teams can increase their productivity for project work. However, as team sites proliferate, enterprise information managers are wondering how to consolidate search for both team site and Intranet content, leverage existing taxonomies for the benefit of site creators and users, and synchronize enterprise taxonomies across all departments and team sites. This talk discusses three strategies that organizations are using to meet these challenges.
Lunch Break
12:00 p.m. – 1:15 p.m.
Session B103 — Game Technology & Business Collaboration
1:15 p.m. – 2:00 p.m.
Steve Barth,
Reflected Knowledge

KM promises technologies to stimulate and extend learning and collaboration across distances, but virtual platforms such as discussion forums and knowledge repositories rarely achieve the critical mass to catalyze innovation. On the other hand, the intense and complex interactions of multiplayer game online environments are both more advanced and more productive than anything seen in the corporate world. While ethnographic and economic exploration in the new field of game studies show what makes games so compelling, new technologies are pointing to how game-based virtual spaces might influence both the operating systems and the work spaces of the future to make work time as engaging as playtime.
Session B104 — Collaboration @ Statoil
2:15 p.m. – 3:00 p.m.
Hans Hysing Olsen,
Sociologist, Computer Supported Collaborative Work, Statoil

Statoil has implemented new, corporatewide solutions for collaboration, enterprise content management, and search, going from a Notes-dominated solution to a mainly Microsoft-based solution. This session shares how they established best practices for collaboration and information sharing across organizational and geographical boundaries by improved work processes for producing and sharing information among work groups and project teams, supported by new IT-tools, established traceability as well as easy, correct and secure access of information through the information life cycle and with respect to legal requirements, and limited duplication of data by classifying information with metadata, enabling the new search engine to find all relevant information regarding a project, process, discipline, organization, etc., and improved search and retrieval of information to ensure sharing and reuse of information. It provides tips for changing the way people work.

Session B105 — Making Search and KM More Accessible to the Enterprise
3:15 p.m. – 4:00 p.m.
Aaron R. Fulkerson, VP Platforms & Co-Founder, MindTouch Inc.
Joel Waterman, Program Director, Enterprise Search Solutions, IBM


In this session, MindTouch and IBM will discuss how to reduce complexity, ease the adoption curve and improve the effectiveness of Knowledge Management, Search, and Discovery within your enterprise. The presentation will include specific customer case studies and technologies that range from capture to search that aid enterprises in improving the reusability of their company’s collective intelligence and knowledge.

Session B106 — Piloting Collaboration Software
4:15 p.m. – 5:00 p.m.
Patti Anklam, Principal Consultant, &
Joe Hutchinson, Principal, Hutchinson & Associates


Global teams require global collaboration infrastructure: They are asking for better ways to share documents, capture communications, and coordinate work than piecemeal via e-mail transfers. Collaboration software technologies have reached a level of maturity in terms of performance, ease-of-use, and security. Companies understand that introducing new technology can be a risky proposition and will pilot the software with small groups before launching corporatewide efforts. Based on three case studies, this session discusses the critical factors for a successful pilot and provides a methodology that puts the end users at the center of the adoption process. Filled with tips and ideas, it includes models for working stakeholder and governance issues with IT and business sponsors, a pilot strategy that lays the foundation for collaboration software processes, and collaborative work practices that accelerate a company’s “time to collaborate.”
Grand Opening Reception
5:00 p.m. – 7:00 p.m.
Join your friends and colleagues to view the latest products, services, and solutions for knowledge management, intranets, and portals in the Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit with exhibitors and learn about their products.
Tuesday, October 31st
Track C: Innovation
In the 21st century, every enterprise must have a robust culture of innovation permeating every corner of an organization—whatever its mission or function. For any enterprise to thrive—let alone survive—in today’s climate, innovation must be encouraged, supported, and rewarded.
Moderated by Marilyn Martiny, IKnow
Session C101 — Innovation: Putting Ideas into Action
10:15 a.m. – 11:00 a.m.
Marisa Brown,
Practice Leader, Innovation and R&D, APQC

This session focuses on practical best practices learned in APQC’s 2005 “Innovation: Putting Ideas into Action” consortium benchmarking study. The best practice companies that were studied include Procter & Gamble, IBM Corp., the Mayo Clinic, Kennametal Inc., The Clorox Company, and Bausch & Lomb.
Session C102 — From Innovation to Execution
11:15 a.m. – 12:00 p.m.
Steve Wunker,
Partner, Innosight LLC

Once companies have identified industry-changing ideas, their biggest challenge often lies in commercialization. Wunker discusses proven techniques for overcoming internal roadblocks and neutralizing objections from external partners. He shows how to bring innovations to market quickly, inexpensively, and effectively.
Lunch Break
12:00 p.m. – 1:15 p.m.

Session C103 — Embedding Innovation in Healthcare Knowledge Transfer
1:15 p.m. – 2:00 p.m.
Colleen Elliott,
Director, & Holly Pendleton, Manager, KM, Catholic Health Initiatives (CHI)

This session presents a case study of CHI, a large, national hospital system with 68 hospitals and 44 long-term care facilities in 19 states and $6 billion in annual revenues, which has implemented a comprehensive KM strategy to leverage the value of operating a national system of healthcare providers. Filled with real-life examples, it describes CHI’s innovation strategy including innovative leadership as a core competency, improving knowledge transfer to increase CHI’s ability to produce more innovations day to day, and researching and developing innovation in strategic priority areas. Elliott shares the details of the challenges and benefits of building an infrastructure that promotes both an organic, continuous knowledge exchange on a broad array of topics (pull) and strategically focuses this exchange and resources on a set of specific strategic initiatives in order to optimize results (push). Both discuss methods for discovering, fostering, and celebrating innovation
through: cultivating and measuring the value of knowledge communities; providing blended learning opportunities that include best practice sharing, online learning, and people to people connection; and applying knowledge transfer and learning consulting resources to specific initiatives.

Session C104 — CoPs: Engines of Innovation
2:15 p.m. – 3:00 p.m.
Gia Preston, Triple-i Corporation

In every organization there exists a series of informal communities of practice (CoPs), those groups of people who get together to share best practices and also create new ways of doing things (innovation). Buckley shares practical, real-world tips, tricks, and techniques derived from her work with the U.S. Army for creating structure around informal communities of practice. She discusses transforming CoPs from informal discussions with structure to create engines of innovation that impact the entire organization. She illustrates with examples from Battle Command Knowledge System, with CoP membership of over 20,000 active members, that supports soldiers and leaders in the performance of their respective operational missions. It also develops a “Teaching Organization,” one in which everyone teaches, everyone learns, and interactive teaching and judgment interpenetrate all decisionmaking and task execution.
Session C105 — Structured Approach to Innovation
3:15 p.m. – 4:00 p.m.
José Cláudio Terra,
President, TerraForum Consultores

Innovation cannot depend only on serendipity. This session presents a number of cases of global and Brazilian organizations which pursued a very structured approach to foster new ideas and innovation projects. These initiatives were developed using a broad framework that covers strategic alignment, governance, change management, idea flows, and an idea management software. In all cases, tangible results were achieved. Specific measures covering participation of employees, process efficiency, and specific results were developed. Take away practical tips and solid strategies.
Session C106 — CI 2.0: Competitive Innovation Intelligence
4:15 p.m. – 5:00 p.m.
Arik Johnson,
Aurora WDC

Disruptive innovation presents a breathtakingly simple set of tools for understanding and anticipating industry change based on the job outcomes customers expect or desire from the products that they buy. At the same time, Web 2.0 technologies such as blogging, wikis, and social networks have enabled a new level of collaborative intelligence so that external industry changes are clearly seen as they emerge. This allows companies to both compete today and to position their innovation strategy for tomorrow in terms of technological development and generating competitively unique business models. This session demonstrates through case studies how the intersection of the two paramount trends in management today — innovation and collaboration — impact the modern business enterprise to enable sustainable competitive advantage and take competitive intelligence to a new level of strategic, operational, and tactical importance in corporate governance. It includes the tools and step-by-step processes to make competitive innovative intelligence work for your organization.
Grand Opening Reception
5:00 p.m. – 7:00 p.m.
Join your friends and colleagues to view the latest products, services, and solutions for knowledge management, intranets, and portals in the Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit with exhibitors and learn about their products.
KMWorld Conference — Wednesday, November 1st
Keynote (for all tracks)
Dave Snowden Cindy Gordon
Innovative Enterprises: Leaders’ Visions & Stories
9:00 a.m. – 10:00 a.m.
Dave Snowden, Founder & Chief Scientific Officer, Cognitive Edge Pte Ltd
Cindy Gordon, Helix Commerce International & Author,
Winning at Collaboration Commerce

Leaders in the field describe one strategy, one tool, and one innovative organization in action. Hear experienced storytellers capture their visions and insights in vibrant, information-rich stories.
Wednesday, November 1st
Track A: Information & Knowledge Flows
It’s no simple task finding ways to improve or streamline the flow of information and knowledge in any organization and unlocking its value to stimulate innovation. But today’s visualization, networking analysis, and other tools make that goal attainable. Gain insights and techniques from our experienced speakers.
Moderated by Patti Anklam, Hutchinson & Associates
Networking Break — A Chance to Visit the Exhibits
10:00 a.m. – 10:30 a.m.
Session A201 — Contextualizing Information for Innovative KM
10:30 a.m. – 11:15 a.m.
Oz Benamram,
KM Counsel, Morrison & Foerster

Innovative technologies are impacting the KM landscape to solve business needs. Learning from the online retail experience, Morrison & Foerster’s
“AnswerBase” KM platform provides a simple, comprehensive search method to find answers across many firm databases and to locate experienced colleagues. This session discusses the use of an enterprise KM platform that offers context to support actions.
Session A202 — Unlocking the Value of Information
11:30 a.m. – 12:15 p.m.
Paul Sonderegger,
Principal Strategist, Endeca

Enterprise search projects aim to unlock the full value of information, but often fail to live up to lofty expectations. The problem? There’s often a disconnect between user experience and findability. This session focuses on search best practices and the latest academic research into how humans actually behave when seeking important information. Get some new insights and user experience tips to make your organizational information more accessible and valuable within the enterprise.
Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m.
Session A203 — Adding Meaning & Value to Information
1:30 p.m. – 2:30 p.m.
Dave Pollard,
Consultant, Meeting of Minds, & former CKO, Ernst & Young; Author, How to Save the World Weblog

This session focuses on the tools available to add meaning and value to information for faster decision making and better understanding. Pollard talks about 12 new tools that enable information professionals to distill and make information more meaningful, such as visualizations, mind maps, stories and cultural anthropology observation tools.
Networking Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:00 p.m.
Session A204 — Improving Knowledge Flows with ONA
3:00 p.m. – 3:45 p.m.
Maureen Hammer,
KM Officer, Virginia Department of Transportation

The Virginia Department of Transportation’s KM Division uses network ties to support its endeavors to capture, organize, and share critical institutional knowledge. It uses organizational network analysis (ONA) to determine how employees connect, how knowledge flows across the organization, to identify high performers, as well as to identify critical knowledge repositories. Understanding how employees connect and share knowledge and identifying who knows what supports leadership in change management processes; in constructing teams to address challenges, issues and opportunities; and in ensuring that critical information is disseminated.
Session A205 — Visualization
4:00 p.m. – 5:00 p.m.
Brian Chadbourne, CEO, Groxis
Catherine van Zuylen, Evangelist, Inxight Software


This session illustrates the ease with which visualization tools can represent a myriad of data for quick understanding and decision-making. Speakers use client case studies to show the dramatic effects of using visualization tools.

COMMUNITIES OF INTEREST
5:00 p.m. – 6:00 p.m.

Join your colleagues in the Registration Area at the end of the day for an informal debriefing and meet with other attendees who have similar interests. Grab a drink or a soda before you head for some great networking, stimulating discussions, and a chance to interact with some of the outstanding conference speakers and moderators.
A cash bar will be available. Open to all conference attendees..

Wednesday, November 1st
Track B: Knowledge Sharing & Exchange
Practitioners are using many tools and techniques to enhance knowledge sharing and exchange within their organizations. Hear stories of success and lessons learned about communities, knowledge portals, and retaining knowledge.
Moderated by Stephanie Barnes, Missing Puzzle Piece Consulting
Networking Break — A Chance to Visit the Exhibits
10:00 a.m. – 10:30 a.m.
Session B201 — Tribal Knowledge: Engineers Share Knowledge
10:30 a.m. – 11:15 a.m.
Paulette DeGard,
Knowledge Strategist, The Boeing Company

This session looks at how an organization has gone about capturing and disseminating tribal knowledge and sharing it with current and future employees. It focuses on how an engineering group learned to share well with others. It covers the methodology and processes used to capture and disseminate past, present, and future knowledge to reduce errors and waste within their work environment. Filled with many examples, this practical, effective strategy for enabling knowledge sharing could be used in your organization.
Session B202 — Leading at the Edge: Communities Transforming Practices
11:30 a.m. – 12:15 p.m.
Eric Sauve,
CEO, Tomoye

Innovation, lifelong learning, and quicker decision making are driving the Army and other U.S. government agencies to adopt CoPs. Moving from a more hierarchical KM approach to a user-centric and peer-to-peer (P2P) approach is changing business process and IT requirements. This session examines the need for a bottom-up approach to CoPs, discusses the organizational benefits, and illustrates best practices for a P2P approach to CoP implementations using real-life examples from the Army and other government agencies.
Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m.
Session B203 — Knowledge Portal
1:30 p.m. – 2:30 p.m.
Larry Chait,
President & Founder, Chait and Associates, Inc.

Arthur D. Little, Inc., the international management-consulting firm, was an early adopter of enterprise KM. It implemented a multifaceted environment to leverage the organization’s global knowledge, encompassing repositories, expertise management, after-action reviews, collaboration, and communities of practice. As chief knowledge officer, Larry oversaw the design, development, and implementation of the firm’s multimillion-dollar KM initiative. This session highlights the story of the ADL Knowledge portal — its rationale, development, implementation, operation, accomplishments, deficiencies, key success factors, and lessons learned. It looks at how one portal’s scope accomplished so much so quickly and so effectively.

Networking Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:00 p.m.

Session B204 — Learning Expertise: How to Retain the Real Knowledge of Retiring Staff
3:00 p.m. – 3:45 p.m.
Richard McDermott,
McDermott Consulting

The knee-jerk reaction to knowledge loss is to document master practitioners’ knowledge in presentations, manuals or videotaped interviews. While this captures some specific knowledge of systems and procedures, it fails to capture the jewel of master practitioners’ knowledge: their expertise. This talk describes a radically different approach to knowledge retention based on the research on learning expertise. Expertise is the intuitive capability to use experience and knowledge to solve problems and see opportunities. Expertise resides in what master practitioners pay attention to, their ability to recognize patterns, and think knowledgeably, creatively and deeply about a domain. Experts typically cannot directly articulate their expertise so it cannot be captured in databases or transferred through documented reflections, but it can be learned. This talk describes what it really takes to leverage expert knowledge throughout the organization and what it takes to get that expertise actually used by others.
Session B205 — KM 2.0 in Action
4:00 p.m. – 5:00 p.m.
Ted Graham,
Worldwide Director, KM Services, Hill & Knowlton

This case study focuses on how to incorporate new social media tools such as blogs, tagging, and social networking to inspire ideas, find expertise, engage employees and clients while still integrating with existing intranets and KM processes.

COMMUNITIES OF INTEREST
5:00 p.m. – 6:00 p.m.

Join your colleagues in the Registration Area at the end of the day for an informal debriefing and meet with other attendees who have similar interests. Grab a drink or a soda before you head for some great networking, stimulating discussions, and a chance to interact with some of the outstanding conference speakers and moderators.
A cash bar will be available. Open to all conference attendees.

Wednesday, November 1st
Track C: Managing Content: Tools & Cases
Managing the sheer volume of content in different formats and locations is a challenge for any enterprise, but especially those who want to share and exchange information and knowledge. This track includes discussions on content integration networks, taxonomies, and faceted navigation, as well as tools for organizing and managing content.
Moderated by Richard Geiger, San Francisco Chronicle
Networking Break — A Chance to Visit the Exhibits
10:00 a.m. – 10:30 a.m.
Session C201 — Taxonomies in Context and in Action
10:30 a.m. – 11:15 a.m.
Tom Reamy,
Chief Knowledge Architect, KAPS Group

According to the Gartner Group, 70% of companies that undertake an unstructured content management initiative this year will fail – due to an under investment in taxonomy development. On the other hand, many companies will jump on the taxonomy bandwagon and spend a lot of time developing an elegant taxonomy that solves no essential business needs. This session looks at how to approach taxonomy development and utilization with an enterprise perspective that avoids both failure paths. It looks at how taxonomies can benefit a broad range of initiatives and applications from content management, search, and portals to text mining and expertise location.
Session C202 — Content Integration Networks
11:30 a.m. – 12:15 p.m.
Jayne Dutra,
Enterprise Information Architecture, Jet Propulsion Lab

This session looks at how targeted content delivery through portals or dashboards can be designed using attributes about people, places, and things. It combines KM, metadata, and semantic Web technology into a suite of services to provide business value across the organization. The session presents real examples from NASA’s Jet Propulsion Lab.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m.

Session C203 — Successful Content Stories
1:30 p.m. – 2:30 p.m.
Anna Convery, SVP Marketing & Product Management, Nexidia Inc.
Steve Stennett, Vice President, Sales, Tower Software North America


This session details powerful case studies of enterprises harnessing their content. Each content solution supplier shares the challenges, experiences, and lessons learned from client applications including both text and audio applications.
Networking Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:00 p.m.
Session C204 — Using ONA as a Tool in Content Management
3:00 p.m. – 3:45 p.m.
Seth Earley,
President, Earley & Associates, Inc.

Organizational network analysis (ONA) is a relatively new tool used in understanding knowledge flows. This session discusses how ONA can be used not only as a diagnostic tool in assessing gaps in an organization’s content processes but also as a way to monitor improvement and progress during the life of a project. It reviews a content management strategy project that used ONA at the start and during the life of the project to measure how well the project was meeting its goals. Get an understanding of how ONA can be used in content and knowledge management projects to develop baseline metrics, to get a picture of process disconnects, and to focus interventions to remediate problems. This session features lots of good tips and practical methods for running ONA in conjunction with content management projects.
Session C205 — Top Tips for Enterprise Content Management
4:00 p.m. – 5:00 p.m.
Martin White, Intranet Focus & Author, Content Management Handbook
Seth Earley, President, Earley & Associates, Inc.
Tom Reamy, Chief Knowledge Architect, Kaps Group
Jayne Dutra, Enterprise Information Architecture, Jet Propulsion Lab


Drawing on years of experience as consultants and practitioners, our panel of speakers present key strategies and tips for managing content in any enterprise. Hear their secrets and gain useful insights for your CM practice.

COMMUNITIES OF INTEREST
5:00 p.m. – 6:00 p.m.

Join your colleagues in the Registration Area at the end of the day for an informal debriefing and meet with other attendees who have similar interests. Grab a drink or a soda before you head for some great networking, stimulating discussions, and a chance to interact with some of the outstanding conference speakers and moderators.
A cash bar will be available. Open to all conference attendees.

KMWorld Conference — Thursday, November 2nd
KMWorld Keynote
David WeinbergerThe New Shape of Knowledge: Everything Is Miscellaneous
9:00 a.m. – 10:00 a.m.
David Weinberger,
Fellow, Harvard Berkman Center & KMWorld columnist

The digitizing of information resources allows us to reinvent the basic principles by which we manage and organize knowledge, thereby transforming the shape and authority of knowledge. Debunking linear information models, Weinberger explores how we can get more value from organizational knowledge and expertise by treating knowledge as a miscellaneous collection of data and metadata to be sorted and ordered by users. This approach wrings the maximum potential from what an organization knows — improving information flows, increasing innovation, enabling the power of social knowing to emerge — but it changes the role of experts and knowledge and information managers.
Thursday, November 2nd
Track A: Future Focus Forum
Focusing on the future is always a challenge for organizations, but our KM gurus, industry experts, authors, journalists, and analysts share their insights, views of trends, and predictions for the future of knowledge sharing and exchange in the enterprise.
Moderated by Deborah Plumley, The Plumley Group
Networking Break — A Chance to Visit the Exhibits
10:00 a.m. – 10:30 a.m.

Session A301 — Controversies & the Future of Knowledge Management
10:30 a.m. – 11:15 a.m.
Dave Snowden, Founder & Chief Scientific Officer, Cognitive Edge Pte Ltd
Richard McDermott, McDermott Consulting

Join two thought leaders in KM for an open discussion of some unresolved questions. Bring your own questions and dilemmas. Here are some starters:
• In 1995, knowledge was separated into tacit and explicit. Can we really distinguish between them? Is the distinction useful or has it done more harm than good?
• As baby boomers retire, many organizations worry about documenting their insights, but what of their knowledge is really useful to retain? And is the knowledge worth retaining documentable anyway?
• KM technology is certainly critical, but is it overhyped and oversold? How do you synthesize human and machine intelligence in a way that is genuinely valuable?
• While sharing knowledge is important, isn’t building expertise even more important? And isn’t expertise even more subtle than knowledge?
• What does the future hold for KM initiatives?

Session A302 — What’s Hot in Enterprise Search
11:30 a.m. – 12:15 p.m.
Steve Arnold,
Arnold IT, & Author, Enterprise Search Report

Arnold talks about metatagging, relevance techniques, social software and where we go from here. He provides his picks for the coming year and gives a glimpse of where we are going in the future.
Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:15 p.m.
Session A303 — Enterprise Insights: Analysts & Journalists
1:15 p.m. – 2:00 p.m.
Hugh McKellar, Editor, KMWorld magazine
Madanmohan Rao, Editor,
KM Tools and Techniques
Steve Barth, Reflected Knowledge
Art Murray, CEO, Applied Knowledge Sciences, Inc.
Melissa Webster, Program Director, Content & Digital Media Technologies, IDC

What will the enterprise, the workplace, of the future look like? Will productivity and innovation flourish? These expert industry watchers share their insights into how knowledge and information strategies as well as intranets, portals, and new technologies will support the effective enterprise in the future.
Session A304 — Enterprise Insights: Industry Experts
2:30 p.m. – 3:15 p.m.
David Seuss,
CEO, Northern Light
Justin Langseth,
President & CEO, Clarabridge

What tools are on the drawing board for the workplace of the future? Hear leaders in the industry forecast and share insights about the tools and practices that will enable the enterprise of the future. Know what to look for next year in leading-edge technologies.
Closing Keynote (for all tracks)

Peter AndrewsEnterprise 2.0: A Look at the Future
3:30 p.m. – 4:30 p.m.
Peter Andrews,
Innovation Strategist, Executive Business Institute, IBM

Based on his industry knowledge and experience with many organizations, Andrews gazes into his crystal ball and highlights areas that we should pay attention to in the future if we want to create a productive, innovative, and successful enterprise.

Thursday, November 2nd
Track B: KM 2.0: Social Media for Knowledge Sharing
Social computing and the new “platform for participation” are revolutionizing the way enterprises operate. This track focuses on the use of blogs, wikis, and blikis (a combination of blogs and wikis) as well as other social tools. Learn about emerging ways to share and exchange knowledge in your environment.
Moderated by Claude Malaison, ÉmergenceWeb
Networking Break — A Chance to Visit the Exhibits
10:00 a.m. – 10:30 a.m.
Session B301 — Enterprise Blogs for Knowledge Exchange
10:30 a.m. – 11:15 a.m.
Ted Graham, Worldwide Director, KM, Hill & Knowlton
Nicole Engard, Web Manager, Jenkins Law Library


There are many uses and applications of blogging within the enterprise. Graham highlights many of those using lots of examples and stories from a large multinational organization. Engard talks about using blogs and wikis on the staff intranet to share knowledge and collaborate in a small organization. Gain strategies and tips from our practitioners for using new tools and blogs in your enterprise.
Session B302 — Social Media & the BBC
11:30 a.m. – 12:15 p.m.
Euan Semple,
former Director, KM Solutions, BBC

This session discusses how traditional knowledge-sharing models, approaches, and behaviors were turned upside down at the BBC when social media were introduced. Semple discusses their impact and changes in culture and knowledge flows at the BBC. He looks forward and describes his vision of the new working environment for the innovative enterprises based on the implementation of social media.
Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:15 p.m.
Session B303 — Enterprise Blogs & Wikis: The KM 2.0 Path
1:15 p.m. – 2:00 p.m.
Jordan Frank,
VP, Marketing & Business Development, Traction Software

Web 2.0 tools are touted to do 80% of what companies paid millions of dollars to do in the ’90s. Blogs and wikis are opening a wide door to collaboration
by providing new freedoms to knowledge workers. The presentation discusses the difference between blogs and wikis, and their likely convergence course. It explores the “typical” use, business need, and technical implementation of wikis and provides working examples from the pharmaceutical, financial, and government worlds in which deployment of the technology achieved its intended results.

Session B304 — KM 2.0: Ask the Experts
2:30 p.m. – 3:15 p.m.
Dave Pollard, Consultant, Meeting of Minds; former CKO, Ernst & Young; Author, How to Save the World Weblog
Euan Semple, former Director, KM Solutions, BBC
Jordan Frank, VP, Marketing & Business Development, Traction Software


Where is KM going? What are the key areas to focus on in the coming year? How do you present knowledge sharing and exchange in the enterprise to illustrate its ROI and positive impact on the bottom line? What KM strategies will help organizations to innovate and be innovative? Join this interactive discussion for tips and ideas to take back and try in your organization.

Closing Keynote

Peter AndrewsEnterprise 2.0: A Look at the Future
3:30 p.m. – 4:30 p.m.
Peter Andrews,
Innovation Strategist, Executive Business Institute, IBM

Based on his industry knowledge and experience with many organizations, Andrews gazes into his crystal ball and highlights areas that we should pay attention to in the future if we want to create a productive, innovative, and successful enterprise.

 

 
Produced by:
Information Today, Inc.
Media Sponsors:
IT Toolbox
KMWorld.com & KMWorld MagazineIntranetsToday.com & Intranets newsletter EContentMag.com & EContent MagazineDestinationCRM.com & CRM Magazine


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