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Preconference Workshops
Monday, November 14th |
Workshop 1 — Putting KM on the Strategic Agenda
9:00 a.m. – 4:30 p.m. [FULL DAY]
Dave Snowden, Founder, Cynefin Centre, &
Cory Costanzo, Principal, Cynefin N.A.
This interactive workshop engages participants in positioning their knowledge
management program as a strategic advantage for their organization and provides
a context in which to assist senior decision makers and executives in reaching
their objectives. It identifies the sustainable and non-sustainable elements of KM
programs, as well as critical gaps and how to prioritize them, and introduces new
tools that can be used in establishing narrative, context-based knowledge (e.g.,
wikis, blogs, narrative, social-network simulation). Through discussion and facilitation,
a knowledge portfolio strategically relevant to any enterprise will emerge
based on strategies and frameworks that are proven in nonprofit, for-profit, and
governmental organizations around the world. Participants will take away knowledge
of new tools for narrative and context-based knowledge exchanges as well
as a framework in which to position the work that speaks to the needs of senior
decision makers and executives. |
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Workshop 2 — Solving Real KM and Intranet Issues
9:00 a.m. – 12:00 p.m.
[Work time throughout the Conference ... Last segment: Thursday, November 17, 7:30 a.m. – 9:00 a.m.]
Deb Wallace, The Kennedy Group
Mary Lee Kennedy, The Kennedy Group
Take the KM challenge; increase your capabilities to solve KM- and intranet-related
business problems by participating in an innovative session that runs throughout
the Conference and sharing in a collaborative team approach for solving KM and
intranet issues. Using on-site teams of practitioners registered for the conference,
this interactive workshop starts on Monday with a half-day workshop and concludes
on Thursday morning with team solutions presented to an expert panel for
feedback and suggestions. This executive development opportunity:
- Addresses real-life business challenges
- Utilizes the expertise of thought-leaders and practitioners
- Applies successful KM principles and approaches
- Challenges teams of peers to collaborate on finding innovative solutions.
Participants are polled prior to arrival at the conference regarding issues to be
addressed; set the framework and create teams; narrow the issues and clarify the
task; identify supporting resources from the rich knowledgebase found at the Conference;
and map out an approach to develop a solution. If you have a project or
KM challenge that would benefit from peer and expert input, this workshop will maximize
your conference experience by concentrating your learning on your own work
challenges.
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Workshop 3 — Increasing Findability in Large, Complex Intranets
9:00 a.m. – 12:00 p.m.
Jane McConnell, NetStrategyJMC
From a user viewpoint, findability is a question of knowing where to look, how to
search, and, above all, trusting the content itself. The intranet team can make this
easier through a findability-friendly approach to user architecture, content management,
and governance. This workshop deals with strategies and practices for
intranet structures, home pages, determining which content for which users, global
versus local content, and CMS tool considerations and intranet governance that
support findability. It is filled with tips and strategies so that you leave with specific
ideas, examples, and analysis models to adapt to your own context. |
Workshop 4 — Taxonomy Development & Usage
9:00 a.m. – 12:00 p.m.
Tom Reamy, Chief Knowledge Architect, KAPS Group
Wendi Pohs, Consulting IT Specialist, Search/Taxonomy Integration,
IB Corporate Intranet
Josh Powers, Chief Ontologist, Convera
Developing taxonomies and classifications is the first step in information management;
however, effectively utilizing them is not a simple task. This workshop
explores how to use taxonomies, share them, build them, and what benefits they
can bring to the enterprise. Taught by a team of leading experts in taxonomy development,
the workshop focuses on different approaches to taxonomy development
and utilization: how to build your own taxonomy, how to evaluate the use of predefined
taxonomies, and how to fit taxonomies into an integrated approach to
search, content management, portals, and other information initiatives. Speakers
share best practices and practical tips from working applications. |
Workshop 5 — Developing CMS Requirements
9:00 a.m. – 12:00 p.m.
James Robertson, Founder, Step Two Designs
While it is easy to document dozens of functional and technical requirements for
a content management system (CMS), writing more requirements actually makes
it harder to select a product. This workshop presents a practical approach to
selecting a CMS based on marketplace realities and the experiences gained in
many selection projects. It provides an introduction to CMS capabilities, tips on
how to identify “key selection criteria,” and explores how to document all your
requirements in 20 pages (or less!). It also covers best-practice selection methodology;
scoping your CMS project; capturing business requirements; and developing
an effective tender. |
Workshop 6 — Building a Content Management Strategy
9:00 a.m. – 12:00 p.m.
Seth Earley, President, Earley & Associates
Organizations today are struggling with unifying their content management tools,
enterprise information systems, and Web applications so that classifications can
evolve to the needs of changing markets and business processes yet remain in
context to one another. When building a content framework that unifies the user
experience (whether a portal architecture, public Web site, extranet or intranet),
how can multiple information architectures be connected in a structured way, yet
allow for changes that do not break linkages or have unwanted effects that cascade
through the organization? This interactive workshop reviews the challenges
that an electronics manufacturer faced in its intranet content management program
from the perspective of multiple taxonomies and complex metadata architectures.
It cuts across cultural challenges, knowledge systems, business processes, and
technologies to illustrate ways to tackle these issues, shares an approach for dealing
with the complexity of inter-related systems and tools in the context of shared
classifications, and provides a framework for evaluating solutions. |
Workshop 7 — Portal Planning: Designing & Implementing
9:00 a.m. – 12:00 p.m.
Nick Kizirnis, Information Architect, LexisNexis
Peter Jones, Principal, Redesign Research Inc. & Author, Team Design—
Practitioner’s Guide to Collaborative Innovation
With experience in Web development and design, usability and user experience,
information architecture, collaboration and online communications, our speakers
bring a wealth of experience to the topic of portals. They present a project simulation
that bridges the major activities involved in designing and developing an
internal portal and focus on the key issues of portal implementation. Included are
lots of case studies of different types of enterprises, best practices, recommendations,
and a real-world understanding of management and design issues and
how to resolve them. |
Workshop 8 — Building High-Performance
Communities of Practice (CoP)
9:00 a.m. – 12:00 p.m.
Dave Harden, President & Oscar Rebollo, Senior Consultant, KnowHow Inc.
LTC Mike Prevou, Director, Leader Network, Battle Command Knowledge
Systems, Command and General Staff College, U.S. Army
This action-oriented workshop explores Communities of Practice (CoP) from
startup to phase-out. It provides a variety of resources, tools, and methodologies
useful to people who are interested in sponsoring or starting up a CoP or accelerating
their current efforts. Lessons learned on fostering and developing highperformance
CoPs are shared from the U.S. Army’s premier community of practice,
CompanyCommand, in addition to the Pan-American Health Organization
and Saudi Aramco. In providing a step-by-step guide on how to create a community,
the following topics are included: analyzing characteristics of emerging
CoPs, principles of high-performance CoPs, marketing and promoting your CoP,
proven techniques for valuable knowledge sharing among peers, and developing
metrics that work. |
Workshop 9 — Overload, Learning, & Innovation
9:00 a.m. – 12:00 p.m.
Steve Barth, Columnist, KMWorld Magazine
Richard Marrs, VP, Customer Solutions, Coemergence
Are we drowning in knowledge? And how much of our perceived “cognitive overload”
comes from exactly the systems we put in place in hopes of managing the
flow of information and ideas? As long as KM tools and processes are designed
to facilitate or standardize rational and conscious sense-making and decisionmaking
practices, they will be at cross-purposes with how humans really work.
Overly structured approaches to KM do not allow for the degree of uncertainty,
diversity, inefficiency, and autonomy ultimately vital for learning and innovation.
Rather than trying to eliminate overload, the presenters suggest finding ways to
embrace the richness of knowledge-intense collaborative environments.
Information and ideas need to flow through more individual and collective channels.
Creating value from this flow is really more about issues of organizational
culture and human cognition than of business technologies and corporate structures—natural and complex approaches rather than artificial and mechanical
approaches. This workshop presents cutting-edge concepts and interactive
exercises on how to cultivate, stimulate, and leverage all of your intellectual and
information resources for bottom-line impact. |
| Afternoon Workshops (Lunch is included for all workshops) |
Workshop 10 — Knowledge, Networks, and Value Creation
1:30 p.m. – 4:30 p.m.
Verna Allee, Verna Allee Associates, & Author, The Future of Knowledge
How does knowledge create value? Being able to answer this question is essential
for those leading or supporting knowledge initiatives. Drawing from her latest
work, Verna Allee brings her experience-tested insights around knowledge and
intangibles into an exploration of how different types of network analysis can fasttrack
knowledge sharing and demonstrate value for knowledge nitiatives. Allee
will use real-world examples from everyday challenges in mainstream industries
and government, startups, and global action networks to show when and where
network analysis can be brought into play. Participants will understand how to
employ both traditional network analysis and the cutting-edge value network analysis
to fast-track development for communities of excellence and to link measurable
tangible and intangible outcomes to real business activities. |
Workshop 11 — Enterprise Search: An Intensive Jump-Start
1:30 p.m. – 4:30 p.m.
Steve Arnold, Author, The Enterprise Search Report, &
Erik Arnold, Arnold Information Technology and InfoZen, Inc.
This half-day workshop focuses on helping you and your team prepare for an
enterprise search deployment. It includes an informative, content-rich review of
the basics of enterprise search, including principles, key players, practices, and
pitfalls. Filled with case studies and real-world examples, workshop leaders discuss
the six best practices for a successful enterprise search system; how to
develop a business case for a search system, including the hot spots for cost overruns
with tactics for avoiding them; the landscape of enterprise search with 12
industry-leading enterprise search products categorized and compared by cost,
content strengths, and principal features; guidelines for preparing a search
roadmap, including a checklist of the key points for a requirements document; the six most common enterprise search pitfalls and best practices for avoiding them.
The workshop equips attendees with essential information to acquire an enterprise
search system that will meet the needs of the organization’s users and to
reduce the likelihood of a mismatch between needs and system functionality. |
Workshop 12 — Practical Taxonomies: Developing a
Knowledge Classification System
1:30 p.m. – 4:30 p.m.
Seth Earley, President, Earley & Associates
As information creation in an organization explodes, the challenge is to be able to
find that right piece of information at the right place at the right time—providing
the user with truly useful knowledge to do their jobs effectively. By building an
effective classification system, knowledge workers can spend more time making
informed judgments and less on non-value-added activities such as seeking out
information. This workshop takes the participant through the necessary steps in
creating an effective taxonomy for an organization, understanding both the technical
and social processes required, and coming away with a blueprint that can
be immediately used in knowledge management implementations. |
Workshop 13 — Web Content Management Systems (WCMS):
Architectures and Products
1:30 p.m. – 4:30 p.m.
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Designed for you and your team, this workshop helps you understand Web content
management technologies, architectures, and the marketplace. CMS industry
watcher Byrne leads an intensive, fast-paced introduction to Web content
management functionality, product categories, and specific vendors. He concludes
with a roadmap for product selection. Learn 16 steps in the Web CMS
lifecycle; how vendors differ in how they achieve basic functionality; questions
you should ask them; seven categories of CMS products, including features and
typical price ranges, specific characteristics of sample vendors in each category,
how to start evaluating and ultimately select suitable technologies for an
organization; the four most common CMS pitfalls; and best practices for avoiding
them. This vendor-neutral presentation enables you to sharpen your organization’s
CMS needs and identify suitable technology choices. |
Workshop 14 — Web Writers Workshop (Cancelled)
1:30 p.m. – 4:30 p.m.
Cynthia Ross Pedersen, President, Adeo Communications Corp.
Is your content fat? Use this content diet to create a thinner online experience. The
goal of an intranet is to inform and empower—it’s the ultimate self-service environment.
Yet intranets are filled with fat content that no one is reading. The solution is to create effective, streamlined content delivered in an approachable style. This
half-day workshop helps you develop the mind-set and skills to write effective online
content. You’ll learn:
- How to explain to others that writing for an online medium is different
- Current best practices for online writing
- How to think in a user-centric way when selecting and adapting content
- Components of the Web writing style, including tone, formats, and sizes
- How to adapt Web writing techniques to e-mail
- How to best prepare content for a content management tool
- Testing techniques to prove that your revised content works
Lighten up your content and bring new energy to your intranet! The diet doctor’s in!
Send your fat content to cindyrp@adeo.com and we’ll use some of your examples
during the workshop. |
Workshop 15 — Intranet Standards & Best Practice
1:30 p.m. – 4:30 p.m.
Craig St. Clair, Principal, The Kennedy Group
The nature of intranets is usually to start small and then grow organically in complexity,
size, and number. Initial attempts at setting standards are often overwhelmed
by the need to ensure that content addition is maintained at an appropriate pace.
Before long, the lack of standards, and even agreement on good practice, results
in a significant fall-off in value and use. This workshop, by a practitioner with experience
in a wide range of intranets in the U.S. and Europe, is designed to help anyone
who recognizes this scenario and wants to find workable solutions. It balances
discussion of basic principles of effective intranet standards management with
facilitated conversations about what should constitute a core set of intranet standards
and good practice in areas such as content, design, user experience, accessibility,
and search. The workshop also addresses how to implement and manage
standards and encourage the adoption of good practice, particularly in organizations
that are trying to rationalize the scope and maintenance of multiple intranets. |
Workshop 16 — Enterprise Collaboration: Weblogs & Wikis
1:30 p.m. – 4:30 p.m.
Darlene Fichter, University of Saskatchewan
Weblogs (blogs) and wikis are being viewed today as easy, “lightweight” content
management solutions. Weblogs and wikis are more than just an easy way to publish,
empowering knowledge workers to share information, make connections, and
network across the organizational teams and silos. Many organizations are turning to these new technologies
to jump-start their
KM and information solutions
inside the firewall. This workshop discusses how Weblogs and wikis can be
used by organizations to facilitate knowledge exchange and discovery. It provides
examples from a number of different organizations about how to use them effectively
and provides guidelines for getting started. |
Workshop 17 — Building Intranets for Supporting KM
1:30 p.m. – 4:30 p.m.
James Robertson, Founder, Step Two Designs
Too many intranets are just dumping grounds for “second-hand documents.” At
their best, however, intranets can support knowledge management initiatives and
deliver tangible benefits to the organizations they serve. The key to delivering these
KM-focused intranets is to develop a clear intranet strategy that is aligned to KM
objectives. Structured “needs analysis” techniques can then be used to uncover
opportunities for the intranet to deliver measurable improvements to productivity,
efficiency, or customer service. Filled with concrete examples, this half-day workshop
introduces a unique model of intranet evolution and provides a practical perspective
of how intranets can support KM. |
Workshop 18 — Collaboration Commerce:
The Next Competitive Advantage
1:30 p.m. – 4:30 p.m.
Heidi Collins, former CKO, Air Products Chemicals,
Cindy Gordon, CEO,
Helix Commerce, &
Jose Claudio Terra, CEO, TerraForum; Authors,
Winning at Collaboration Commerce
What does the next generation of eCommerce look like? Why is relationship capital
becoming so critical in developing effective and sustaining business models.
What does the third generation of KM practices look like? And why do over 80%
of innovation projects fail? There has never been a time in management's history
where collaboration has been so important in developing an organization's future.
With over two years of research, speakers share how collaboration commerce is
the next strategic planning business model for supporting growth and the ten strategic
attributes which underpin effective collaboration commerce. Filled with real
world examples, diagnostics, and tools, the workshop covers governance, process,
technology, people, culture, and measurement practices to improve KM practices
by leveraging collaboration commerce as a strategic competitive advantage. |
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Sales Contacts: |
Western/Mountain
Region
Sales Office
Information Today, Inc.
143 Old Marlton Pike
Medford, NJ 08055
(609) 654-6266, Ext. 146
Fax: (609) 654-4309
David Panara, Exhibit Sales Manager
dpanara@infotoday.com
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Eastern/Midwestern
Region
Sales Office
19 Elm Street
Belfast, ME 04915
(207) 338-9870
Fax: (207) 338-0076
Kathy Rogals, Account Executive
kathy_rogals@kmworld.com |
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