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| Content Management Track — Tuesday, November 15th |
| Opening Keynote (for all tracks) |
 Thinking for a Living: Keys to
Knowledge Worker Productivity
9:00 a.m. – 10:00 a.m.
Tom Davenport, Leading Thoughts; Author; Director,
Working Knowledge Research Center & the Institute for
Process Management, Babson College; & Fellow,
Accenture High Performance Business Institute
Peter Drucker has argued often that improving knowledge worker productivity
is the most important task of the century. Yet we have few measures or management
interventions to make such improvement possible. Most organizations
simply hire smart people and leave them alone. In this discussion, Davenport
presents six interventions for improving knowledge worker productivity, each with
a set of approaches, examples, and cautions. The interventions combine roles
for technology, organizational culture and behavior, and the physical work environment
as tools for enhancing performance. His recommendations are based
on research studies he has conducted on how companies have addressed
knowledge work, both successfully and unsuccessfully. |
Tuesday, November 15th
Track D: CM Strategies & Practices
This first day of a 3-day program focusing on CM addresses the strategies and practices
of Enterprise Content Management (ECM). Sessions include case studies and
look at how ECM is applied to significant organizational issues such as compliance.
Moderated by Seth Earley, Earley & Associates |
Session D101 — Making a Business Case for CMS
10:15 a.m. – 11:00 a.m.
Jane McConnell, NetStrategyJMC
Formulating the need for CMS, an “invisible tool,” in meaningful terms for decision
makers requires a multi-angle approach. McConnell provides guidelines
based on real cases, as well as tips and techniques for how to align the need for
a CMS to business strategy, articulate the business case for different stakeholders,
express ROI in a meaningful way, define and communicate vision and strategy
in concrete terms, and identify opportunities and risks to strengthen your case. |
Session D102 — Achieving ROI on an Intranet CMS
11:15 a.m. – 12:00 p.m.
Michelle Cullinan, Web Group Manager, New Century Financial Corporation
When management views the intranet as just a big expense—albeit necessary—how do you convince them it’s worth spending more for an application to manage
it? Cullinan presents a one-two punch strategy of first demonstrating the immense
cost-savings an intelligently designed intranet can yield, then showing how a content
management system (CMS) pays for itself many times over through increased
organizational efficiency and faster communication. She explores the importance
of reducing time to publish; how to evaluate the role a CMS will play in your organization
and your CMS functionality needs; how to implement a solution using tools
you already have; how an enterprise license can leverage the ROI for other sites;
and best practices for calculating ROI, including the use of real Web traffic data
(not estimates), year-over-year numbers, breakout categories, and discretion in
how much cost-savings to cite. She also provides tips for keeping your presentation
to management simple by focusing on the most successful and memorable
features and content areas of your intranet. |
Lunch Break
12:00 p.m. – 1:15 p.m. |
Session D103 — Content Modeling 101:
Start with a Solid Foundation
1:15 p.m. – 2:00 p.m.
Theresa Regli, Director, Content Management, Molecular, Inc.
With any initiative that aims to manage large amounts of internal content effectively
and efficiently, the how and why of the content must be considered before the
technology. Learn effective methods for gathering content requirements, understanding
the needs and objectives of your internal department stakeholders, and
how to best model content so that it can meet the needs of your business. |
Session D104 — A Narrative Approach to CMS Requirements
2:15 p.m. – 3:00 p.m.
James Robertson, Founder, Step Two Designs
Traditionally, CMS tenders are filled with dozens of pages of detailed functional
requirements. In practice, however, this makes it harder not easier to select the
right CMS. This talk presents a narrative approach that allows all but the most complex
projects to be documented in less than 20 pages. |
Session D105 — Implementing CM: From Planning to Reality
3:15 p.m. – 4:00 p.m.
Jeff Oxenford, KM Coordinator, AWWA Research Foundation
In March 2005, the Awwa Research Foundation began implementing the Stellent
content management solution. This implementation represents the culmination of
a 2-year organizational readiness effort and is considered a key component of
Awwa’s KM initiative. This session provides real-world advice in preparing an organization
to embrace CM. Practical tips and lessons learned for obtaining staff and
management buy-in, understanding business needs, and developing practical system
requirements are included. Moving from design to reality is discussed, with
issues such as training, migration of files, and implementation of the metadata model. |
Session D106 — CMS Vendor Idol
4:15 p.m. – 5:00 p.m.
James Petty, Director, Enterprise Marketing, Interwoven, Interwoven
Todd Peters, President & Founder, PaperThin, Inc.
Todd Price, VP of Product Marketing & Product Management, Stellent, Inc.
Bill Rogers, CEO, Ektron
Help pick this year's KMWorld "CMS Idol." Come watch four CMS vendors present
7-minute demos showing the best features of their systems. If you prefer succinct,
comparative presentations to long demos, this is the session for you. An
expert panel of judges will offer pithy commentary, but the best part is: you vote
for the winner! Results announced on Wednesday. |
Grand Opening Reception
5:00 p.m. – 7:00 p.m.
Join your friends and colleagues to view the latest products, services, and solutions for knowledge management, intranets, and portals in the Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit with exhibitors and learn about their products. |
| Content Management Track — Wednesday, November 16th |
| Keynote (for all tracks) |
 Building Capability in the Conductive Organization
9:00 a.m. – 10:00 a.m.
Hubert Saint-Onge, Principal, Saintonge Alliance Inc.
With the pervasive use of new technology, work now gets done through virtual tools, allowing unprecedented levels of interaction and collaboration. This new reality is having a radical impact on the principles of organizational performance: With “conductivity,” organizations become “networks of commitment.” At the same time, organizational performance has come to depend on a higher capacity for collaboration, learning, and innovation in order to cope with a fast-changing environment. More than ever, the effective development and harnessing of capability is the precursor to acceding to higher levels of performance. It is in this context that building an effective knowledge platform becomes a strategic initiative. The knowledge platform becomes a built-in rudder for learning and for adapting the organization to prevalent conditions. As an integrated part of how work gets done, such a platform generates capability as both individuals and teams overcome the challenges they encounter in their respective environment. Saint-Onge focuses on why the development and implementation of a knowledge strategy represents the most important approach currently available for organizations to continuously adapt to their environment. |
Wednesday, November 16th
Track D: Content Integration
Done well, content integration has the potential to significantly impact the usefulness
of information and to deliver it at the point of need. Sessions on current trends,
case studies, and technologies for integrating content within the organization’s
workflow emphasize how to apply these techniques to your organization.
Moderated by Alan Pelz-Sharpe, Wipro |
Networking Break — A Chance to Visit the Exhibits
10:00 a.m. – 10:30 a.m. |
Session D201 — Technical Architectures:
CM, Portals, & Content Integration
10:30 a.m. – 11:15 a.m.
Janus Boye, Managing Director, Boye IT, Denmark
Travis Wissink, Principle Architect, Anexinet
Content management systems rarely exist on their own. More often than not, CMS
licensees must integrate a CMS with other content repositories as well as portals.
In this session, two experienced architects explore alternatives for bridging CMSs
and portals, and for integrating diverse content stores. |
Session D202 — Making Sense of the CMS Vendor Landscape
11:30 a.m. – 12:15 p.m.
Tony Byrne, CMS Watch
More than 1,000 vendors worldwide purport to offer Web content management
solutions. Where is a prospective buyer to start looking? This session categorizes
and analyzes various vendor segments and helps attendees better understand a
plausible short list of providers for their requirements. It concludes with specific
advice about how to choose the right technology supplier. |
Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m. |
Session D203 — A Guide to Open Source CMS
1:30 p.m. – 2:30 p.m.
Seth Gottlieb, CM & Collaboration Practice Lead, Optaros
There are literally hundreds of open-source content management systems. This
session will group them into broad categories and discuss the pros and cons of
adopting an open source tool. |
Networking Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:00 p.m. |
Session D204 — Lessons Learned from CM Implementations
3:00 p.m. – 3:45 p.m.
Lisa Welchman, Founder, Welchman Consulting
This session reviews the five most likely things that will go wrong with your CM
software implementation and outlines strategies for avoiding these common
deployment missteps. Topics include constructing your internal implementation
team, selecting the right implementation methodology, selecting your implementation
vendor, planning for content migration, and developing an internal training
and support model for post implementation. |
Session D205 — Practitioner’s CM Insights
4:00 p.m. – 5:00 p.m.
Mike Wenzlaff, Web Architect, BC Hydro
Larry Harper, Regional Manager, Web Solutions, Vancouver Coastal Health
Yair Dembinsky, CKO, Rafael Ltd.
Listen to the lessons learned from those with CM experience. They share lessons
from CM initiatives, tips learned from experience, challenges for the future and
strategies that work. One example illustrates how a healthcare information systems
provider enabled non-technical managers to contribute content to the company’s
2,500 content blocks in two languages. The second example focuses on
how implementing BC Hydro's customer service data in a CMS has improved consumer
interaction—and simultaneously increased IT staff productivity. Our final
speaker will discuss the design and implementation of two CM systems. |
COMMUNITIES OF INTEREST
5:00 p.m. – 6:00 p.m.
Join your colleagues at the end of the day for an informal debriefing and meet with other attendees who have similar interests. Grab a drink or a soda before you head for some great networking, stimulating discussions and chance to interact with some of the outstanding conference speakers and moderators on topics such as:
- KM Strategies & Experiences
- Intranet/Portal Governance, User Experience & Strategies
- Social Networking, Collaboration, Blogging, & E-Learning
- Content Management
A cash bar will be available. Open to all registered conference attendees.
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| Content Management Track — Thursday, November 17th |
| Keynote (for Tracks A - D) |
 Pieces of the KM Puzzle
9:00 a.m. – 10:00 a.m.
Verna Allee, Author, The Future of Knowledge
This session looks at how all the different pieces of KM fit together, from strategy and the business model to organizational
network analysis, communities of practice, and enterprise architecture. It simplifies the complexity around KM and presents the whole universe of KM in an understandable and interesting way. Working examples from government agencies to entrepreneurial startups and a global telecom show how you can lay out the needed foundations in a way that will be understood and supported at every level of the organization. |
Thursday, November 17th
Track D: Content Management
Successful implementations of CM initiatives require attending to the critical nuts
and bolts that can make or break delivery. Hear about digital rights management,
security, ROI, and writing for a content management system.
Moderated by Helen B. Josephine, Intel |
Networking Break — A Chance to Visit the Exhibits
10:00 a.m. – 10:30 a.m. |
Session D301 — All Roads Lead to ECM
10:30 a.m. – 11:15 a.m.
Mike Alsup, President, Gimmal Group
The technologies and applications of enterprise content management (ECM) are
compelling on their own, but recent developments in infrastructure technologies,
applications, and rapidly evolving user expectations are making the whole of ECM
much greater than the sum of its parts. People across a corporation are able to
effectively create, retrieve, and manage all of their paper and electronic documents,
electronic mail, and Web content throughout their business processes.
Corporations are able to take geography out of their location of people, so that
business processes can readily include people around the country and in places
as far away as India. Alsup discusses how ECM solutions will have a dramatic
effect on the professional lives of most knowledge workers. |
Session D302 — Intranet to ECM: Case Study
11:30 a.m. – 12:15 p.m.
Jeff Potts, ECM Practice Director, Navigator Systems, &
Vanessa Withers, Manager, Employee Communications, Southwest Airlines
This presentation discusses key takeaways from the Southwest Airlines employee
portal implementation. Lessons learned include developing an intranet-to-portal migration methodology; running a portal implementation concurrently with an ECM
implementation; making sure the organization is ready to commit to both; forming
a steering committee with clear ownership, proper planning, diligent testing, and
communication and coordination. |
Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:15 p.m. |
Session D303 — Enterprise WCM: The HP Way
1:15 p.m. – 2:00 p.m.
Barbara Wong, Program Manager, &
Mimi Pang, Technical Architect, Knowledge & Intranet Management, HP
How do you build a standard solution set to meet various CM needs in a big corporation?
How do you get organizations in a company of HP's size engaged and
involved in deploying your solutions? How do you leverage technologies and infrastructure
resources? HP knowledge and intranet management organization has
been leading the HP intranet Web CM efforts in the past 3 years and has successfully
implemented WCM solutions using Documentum and Microsoft Content
Management Server 2002. This session discusses their deployment experiences
and lessons learned from business processes, standardization, and
technology perspectives. |
Networking Break — A Chance to Visit the Exhibits
2:00 p.m. – 2:30 p.m. |
Session D304 — The Future of Content Management
1:15 p.m. – 2:00 p.m.
Jordan Frank, VP, Traction Software
Todd Price, VP, Product Marketing & Management, Stellent, Inc.
William Rogers, President & CEO, Ektron
Mark Seamans, SVP, Research & Development, Verity
Join industry leaders looking out into the future of content management. Learn
about key steps you should be taking now to take advantage of innovations happening
throughout the industry. |
| Closing Keynote |
 From KM to Sense Making: From Efficiency to Effectiveness
3:30 p.m. – 4:30 p.m.
Dave Snowden, Founder, The Cynefin Centre
The journey to sense making from knowledge management, represents a desire to return to the basic driver of early KM, before installing a portal was the magic key, focusing on making better decisions and creating the conditions for innovation. Drawing on theory and practice in sense making and KM, as well as highlighting patterns from stories captured from KMWorld attendees, this talk focuses on five aspects of the way we perceive the world:
- The nature of the physical world, chaos, complexity, and order
- The nature of the way we have knowledge of the world and, in particular, the role of narrative
- The nature of the way we perceive the world, the pattern basis of human intelligence, and its consequences
- The nature of the way in which we assume and create identity structures to exist in the world
- The way that we exercise and are the subjects of the exercise of power
Snowden provides examples of how KM practitioners can capture the high ground of strategy in an organization and shift from the electronic storage of knowledge to its deployment and creation to enrich human decision making. |
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