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Machine Learning

At its core, AI-powered search is a document-driven decision support system. And, whether it’s for an internal search capability within the enterprise or a commercial application such as product matching, AI-powered search relies on machine learning to mimic “human cognitive capabilities like perception, language processing and visual processing.”

Paradoxically, machine learning is really no different than the way humans learn. We learn from our mistakes (acquire data inputs); modify our actions accordingly (tune the model), and proceed (run the model again). So, the next time you run a search and quickly find just what you were looking for, remember—you’re also teaching a machine how to do its job.

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