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7 steps to choosing a CCMS with high ROI

Core to a business’s success is managing content as an organizational asset and effectively utilizing that asset to support existing clients and generate new revenue. Positive experiences build connections and generate long-term growth. This paper explores modernizing your content, looking for a quality Component Content Management System (CCMS), and measuring the ROI of a CCMS. It provides background and a case study with real numbers.

Explore Adobe’s enterprise-class solution - XML Documentation for Adobe Experience Manager - and learn how it can help drive a unified content strategy by bringing your marketing and technical content on to the same platform, and enable you to deliver consistent content experiences at every touch-point of the customer journey, pre- and post-sale.

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