Customer service through communities such as forums, peer-to-peer customer support and community-based knowledge creation are not new concepts. The ubiquity of the Internet, explosive growth in web-enabled mobile devices and the social networking megatrend have taken these concepts to new levels of adoption, leading to the phenomena of “social customer service” and “social knowledge”.
What are the emerging trends and next practices in the use of technology, process and people for social customer service management? How can you harvest and leverage the best of social knowledge, while ignoring “noise”? How can you seamlessly integrate social customer interactions with other channels of customer service?
Join KMWorld magazine and eGain in this webinar to find out. And register now to reserve your seat!
WHO SHOULD ATTEND:
Managers and executives in the following functions:
- Contact centers/customer service
- Knowledge management
- Customer experience
- E-business/E-commerce
- Operations
- Marketing
- Brand management
- IT
- General Management
Register NOW for this online webinar.
Audio is streamed over the Internet, so turn up your computer speakers! |