Using SPAs to reach customer goals
We all know that traditionally the success of a business hinges on having happy customers and positive feedback. But the arrival of social media has changed the goal posts somewhat. Customers now have a say in the brands they like. They can influence a campaign by sending their thoughts around the globe at the click of a mouse. This has forced companies to look carefully at their customer service strategy to ensure they know what is being said about them 24/7 and that they can react quickly
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