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Web Experience Management [November/December 2012]

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"When we first planned this white paper on Web experience management we were talking mainly to ourselves. There weren't too many people who regularly referred to WEM in any formalized way... and there still aren't. That will change. Pioneers are crossing the chasm. What is driving this movement? As companies realize their customer contact is becoming a "name that channel" game, they realize that a satisfactory-make that superior-Web presence is critical to gaining and retaining customers. And that goes for partner relationships, too. That's what we begin to explore with this white paper..." Posted November 05, 2012

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