Targeting opportunities to ensure marketing and sales success
Large and small companies alike are increasingly relying on knowledge management to develop better automated marketing campaigns. Knowledge management is essential to deliver the right message at the right time to the right people with the right frequency.
Bill Ives is a Partner with the Merced Group and serves as part of the App Fusions team. His Twitter id is billives, and he blogs at Portals and KM, The AppFusions Blog and The AppGap.