Using CRM Tools for Success in the Mid-Market
More than ever, today’s companies are seeking ways to reduce the cost of going to market and to obtain a better understanding of their customer base to decrease customer churn and maximize customer profitability. Middle market businesses have not always enjoyed the same CRM solution benefits available to the Fortune 500—the costs of deployment, hardware/software and systems management have typically been daunting.
Today, there’s an alternative. With CRM Online by Surebridge, mid-sized businesses can now get instant access to Microsoft Customer Relationship Management and leverage its fullest potential from any web connection and Microsoft Outlook, but for a fraction of the cost of deploying and managing the technology themselves.
CRM Online: An Affordable, Fast, Easy Option
Surebridge, a Microsoft Gold Certified application-hosting partner, is the first application outsourcer offering Microsoft CRM in a hosted environment. Customers can now economically realize the benefits of CRM—increased sales success, superior customer service and the ability to make informed, agile business decisions. With Surebridge handling the deployment and daily management of the technology, customers can focus on the business processes of their CRM solution. They can also begin to see benefits from their solution the same day they sign up for the online service, enabling them to realize a faster return on their CRM investment.
CRM Online integrates with Microsoft Office, Microsoft Business Solutions, and third-party applications. Additionally, as a company’s business needs change, new users can be easily added.
Examples: Solving Mid-Market CRM Challenges
- Ecostructure, a blended for-profit and non-profit corporation that works to resolve the Earth’s ecological challenges, was already interested in Microsoft CRM to manage their venture capital and philanthropy fundraising programs, but did not have the expertise to install, maintain and support the application on a daily basis.
“With employees located across the country, we needed a centralized system that could capture all of our fundraising activity,” said Mark Winstein, Ecostructure’s CEO. “Surebridge was able to provide us with all the functionality of Microsoft CRM and helped us bypass the hassle of deployment and management. As a result, we were able to immediately implement the technology to benefit our effort.”
- Gaining a competitive edge in the marketplace was a key reason why iQ NetSolutions, a provider of enterprise telephony products, needed a CRM solution. Critical features included a solution that integrated with Outlook to increase sales person adoption and integrated with their back-office system.
- Ingenious Designs, a wholly owned New York subsidiary of the electronic retailer HSN, needed a CRM solution for its customer service call center team to enhance customer service response time and bolster bottom line results. They were working with Microsoft CRM reseller AKA Enterprise Solutions to find a solution that would easily track and manage their customer base, as well as integrate with their new Great Plains back-office system. They chose CRM Online by Surebridge.
“Ingenious Designs required expertise to get up and running immediately,” said Alan Kahn, managing partner and co-CEO, AKA Enterprise Solutions. “Within two days of signing the deal, Ingenious Designs was reaping the benefits of the CRM solution.”
A Feature/Benefit Proposition
CRM Online by Surebridge helps customers access the benefits of Microsoft CRM, alleviating the complexities of deployment and the ongoing management of the solution:
Features
- Same day availability
- Turnkey technology management
- Secure management
- Surebridge Data Center tech support/mgt.
- Built on Microsoft platform
- Integrated
- Third party ISVs
- Customizable
- Low, predictable monthly fee
Benefits
- Faster time to benefit
- Focus on CRM business processes
- Reliable access, anywhere
- Unburden internal IT resources
- Leverage Microsoft ecosystem
- Back Office, Exchange
- Enterprise solution
- Configured for your business
- Reduced total cost of ownership
Surebridge, Inc. is the leading application outsourcer for mid-market companies. It delivers brand name application choice, such as Microsoft Business Solutions, and affordable strategy, implementation and outsourcing services. Visit us at www.surebridge.com or call 877.SURE.ASP