Maximizing the Productivity of Content Assets

by Broadvision

While organizations once aimed simply to put content on a website, they now recognize that content is an asset. Organizations need to ensure that content is current, consistent, and personalized for different audiences and purposes. Such personalized content can help organizations improve service and self-service, deepen relationships, and ultimately improve the lifetime value of its relationships.

To realize the goal of delivering accurate, targeted content in a scalable, cost-effective fashion, organizations are turning to a new class of enterprise content management solutions. These solutions enable content experts to design and create content, then automatically manage the complete content life cycle.

Why Content Management?

Because organizations today use systems that require extensive human intervention to make content available on the web, they find it difficult and time consuming to ensure that content is current, consistent and appropriately personalized.

Maintaining content has been a challenge because the content creation process is highly iterative. When more than one person works on content, multiple iterations ensue. When multiple versions exist, it becomes difficult to determine which version is correct. Discovering the correct version is time consuming and cumbersome. Often, organizations inadvertently publish multiple versions, which makes it difficult to ensure consistent branding.

Content creation has always been followed by review and approval processes. People, in trying to eliminate some of the delays, accidentally or deliberately omit steps of the review process and distribute unauthorized or even potentially damaging content.Delivering the right content to the right users has been another challenge. Self-service capabilities delivered through the web often present difficulties for end users to find what they’re looking for. In addition, organizations are increasingly faced with the need to distribute the same content not only on electronic channels but also to print, CD-ROMs, and wireless devices.

And finally, because content has been linked to presentation, it has been difficult to repurpose content to address different user requirements, respond to changes in corporate branding, or to support new content delivery methods.

The Value of Enterprise Content Management

New enterprise content management solutions help organizations enforce quality control, improve the efficiency of the content creation process, and more effectively distribute the right content to the right users. To accomplish this, these systems manage and automate the full content life cycle that includes:

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Design capabilities allow organizations to define different types of content, the audience, and presentation. Templates are then developed that content creators can use to create new content.

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Creation processes enable content creators to continue to create content in a familiar environment—without the need for retraining. The system automatically tags and structures the content so it can later be searched or leveraged in different ways without recreating information.

• Content management offers version control and provides workflows that automate content review, approval, deployment, and distribution business processes to eliminate disconnects or manual steps.;

• Deployment prepares content for distribution to multiple channels, in different formats. ;

• The distribution process automatically delivers content to a variety of audiences through a number of different channels in accordance with specifications laid out in the design stage.;

• Expiration processes enable companies to define expiration time scales when content is created and what will happen to content when it expires.;

BroadVision’s Content Management Solutions

BroadVision’s Content Management solutions meet the full range of enterprise content management requirements, managing valid XML and native format content through the entire content life cycle. Regardless of their level of XML expertise, content owners can create intelligently tagged content so organizations can deliver highly personalized content just the way users want it.

Using BroadVision Content Management Solutions, organizations can maximize the value of their content assets by speeding time-to-market for content, boosting productivity of the content-creation process across the enterprise, improving customer service and self-service, thereby building better relationships and maximizing their lifetime value.

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About BroadVision, Inc.

BroadVision is the world’s leading supplier of enterprise self-service (ESS) applications and technology that enable organizations to create immediate business value by fundamentally transforming the way they do business—moving interactions, transactions and services from a resource-centric paradigm to a personalized self-service model that enhances growth, reduces costs and improves productivity.More than 1,200 leading companies and government entities around the globe use BroadVision-powered applications to enable their enterprise self-service initiatives. They are leveraging the web to their wireless devices to unify and extend their enterprise’s applications, information and business processes to better serve their employees, partners and customers in a personalized and collaborative way.BroadVision’s customer base represents a broad spectrum of organizations, including: British Telecom, The Boeing Company, E*Trade, Ericsson, FleetBoston Financial, GE Supply, Home Depot, Rockwell Automation, Sears, State of California, Toyota and Vodafone.

For more information about BroadVision, call 650-542-5100, email contactus@broadvision.com or visit BroadVision