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SDL, John Hunter CEO: View From the Top

This article appears in the issue March 2012 (100 Companies) [Vol 21, Issue 3]


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Global companies are facing growing pressures to engage an increasingly demanding base of customers in more markets and in more languages than ever before. The challenge of engaging customers powerfully and consistently across channels, languages and markets is what we call Global Information Management. Global Information Management is a strategy combined with best-of-breed technologies that empower companies to respond to a customer with persuasive and relevant content, wherever they are, in any language and on any device.

KMWorld is recognizing SDL in two different categories of technology. SDL's Web Content Management technologies enables companies to achieve strategic advantage through the creation, distribution and management of compelling persuasive content that deepens customer engagement. With SDL Tridion at its core, the power of the Web Content Management technologies lies in enabling your company to create consistent customer experience anywhere, at any time, across diverse brands, markets, channels and devices.

SDL's suite of Structured Content Technologies extend customer engagement beyond the buying cycle to the post-sales experience where customers first engage with the product, whether it's learning how to use the product or finding support for it. SDL's suite of Structured Content Technologies empowers companies to deliver just the right technical information to their customers on any device, in any language, at any time. With SDL Trisoft at its core, SDL's suite enables companies to easily achieve and leverage the benefits of structured content.

These award winning technologies are part of SDL's much broader Global Information Management solution. With over 1,500 enterprise customers, 400 partners and a global infrastructure of more than 60 offices in 35 countries, SDL is uniquely positioned to help companies develop, deploy and succeed at their global information management strategy.


For additional information, please visit www.sdl.com


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