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Web engagement management for franchise and dealer networks

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Bridgeline Digital has introduced iAPPS ds (distributed subscription), which is designed for large franchise networks and multiple dealer organizations. The company says its new cloud-based offering significantly adds to the website tools available for franchise owners and dealers to attract, communicate with and retain local customers, as well as enable oversight of corporate branding and content messaging.

iAPPS ds provides a centralized digital marketing structure for organizations that need to offer their franchisees or dealer network the ability to personalize their own local websites and content, execute local marketing plans, measure results with analytics and drive online e-commerce initiatives, while simultaneously maintaining corporate standards and enabling corporate marketing teams with the ability to push broad, targeted content to their franchise owners and dealers.