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Verint Improves Mobile Customer Engagement



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Verint Systems Inc. has made updates to its Enterprise Feedback Management (EFM) solution, enabling more flexible, mobile customer engagement across the digital enterprise. The solution, part of Verint's broader Customer Engagement Optimization portfolio, is designed to help organizations take a proactive approach to engaging with customers, as well as employees, by capturing, analyzing, and acting on their feedback.

By advancing the mobile user experience and making it easier to incorporate data from a range of external sources, Verint is helping organizations bring multichannel responses and insights into their businesses to accelerate customer and employee feedback, make improvements, and enrich engagement, according to Nancy Treaster, senior vice president and general manager, strategic operations, Verint Enterprise Intelligence Solutions. 

In this latest product update, advancements to the EFM solution have been made to help enterprises scale up, access, and engage with more mobile users. The goal is to make it easier to create and manage surveys that result in a more productive mobile experience.

Key feature updates include new platform application programming interfaces (APIs) to improve the customer experience by enabling users to embed the EFM survey engine directly into mobile apps and Internet of Things (IoT) devices. With the ability to embed surveys in more devices, they can be delivered within the display of a company’s mobile application, and wearable or IoT device, enabling the collection of in-the-moment feedback within an organization’s existing branded app.

Additional enhancements the introduction of data stores for automating the uploading of data from one or more external sources to the EFM, linking it to a survey or profile, and building a data channel that makes enriched data immediately available for filtering and analysis.  Advanced photo feedback alsoallows participants to upload images into a survey and further categorize them using tags. Images uploaded with tag information enable survey authors to drill into the context of the uploaded image and create internal workflow for an improved user experience.

By advancing the mobile user experience and making it easier to incorporate data from a variety of external sources, Verint is helping organizations bring multichannel responses and insights into their businesses to accelerate customer and employee feedback, make improvements, and enrich engagement, according to Nancy Treaster, senior vice president and general manager, strategic operations, Verint Enterprise Intelligence Solutions. 

For more information about Verint Enterprise Feedback Management and how it can help proactively engage employees and customers, visit www.verint.com and download the mobile app via iTunes here.

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