The new business intelligence
Under the terms of the agreement, Intelliseek will license Inxight's acquired WhizBang Labs information extraction technology that taps into multiple, disparate data sources to extract and present key information in the form of "facts."
Intelliseek will use the technology to automatically extract company related information from millions of Web sites. Incorporating Inxight's technology with its own, Intelliseek will produce ASP solutions that create analytic tools and structured reports from large amounts of unstructured data that include Web pages, MS Office documents and e-mail. Intelliseek currently offers a set of new consumer, media and government intelligence solutions.
Inxight says the technology can automatically crawl a company's external Web site, even accessing dynamically generated pages, classify those pages according to type (contains company address, management bios, etc.), extract the key entities (in the case of management bios, person name, title, previous companies worked at) and associate those entities into a database record, deriving structure where none existed.
In 2003 Inxight will incorporate the WhizBang Labs fact-extraction technology into Inxight SmartDiscovery, the company's solution for automating the discovery and retrieval of unstructured text data. It is said this enhancement, coupled with Inxight SmartDiscovery's existing features that include taxonomy management, enterprise-class categorization and a guided information retrieval environment, will set the solution far ahead of any other unstructured data management solution. Inxight will also evaluate software-licensing opportunities for the WhizBang Labs technology.
One of the first applications to emerge from the Inxight-Intelliseek partnership is Intelliseek's real-time Lead Generator, which it describes as a module that integrates a large and current company database with sales force automation software to create timely, comprehensive sales leads for major corporations and brands. The database, containing competitive intelligence and regularly refreshed real-time information on more than 4 million companies, is built on Intelliseek's information-extracting, text-mining, natural language processing and Internet-crawling infrastructure. Real-time Lead Generator is slated to be available for enterprise clients in 4Q '02.
Intelliseek says that working with Inxight's technology, it also plans to create a regularly updated Press "pulse" database for use by business and competitive intelligence professionals, venture capitalists, financial analysts and others interested in staying current on information extracted and updated from company press releases, media clippings and the Internet.