The content management beat goes on

Percussion Software and YourCompass have agreed to jointly market an integrated content management solution designed to more effectively target products and content based on individuals' navigation through a Web site.

The arrangement calls for Percussion's Rhythmyx Content Manager, a native XML system, and YourCompass' True Personalization, a behavior-based recommendation engine, to work in concert to create, manage and publish finely tuned content to their online customers using any browser or wireless device.

YourCompass explains its behavior-based personalization technology integrates quickly so e-commerce and content-based sites can begin generating targeted product and content recommendations within days. Percussion's Rhythmyx Content Manager automates content creation, approval and delivery for company Web sites using standards-based technologies. With Rhythmyx’s capabilities, the content from Screaming Media Services can be reviewed, approved and assembled with other content items to produce pages specifically for the target Web sites.