Splashnet announces private branding for Web-based CRM

Splashnet's Web-based subscription customer relationship management solution can be marketed as a private brand for companies looking to extend CRM capabilities to their customers. Under what Splashnet calls its Key Alliance Partner Program, a business can become an application service provider (ASP) offering full CRM functionality, including contact, calendar, opportunity and account management; order entry and tracking; customer support activities; and personal Web-page development, completely via the Web with no need to purchase or download software.

Splashnet.com is available as a pure ASP model, by which a company can lease the rights, host the service and brand it as a private offering. Alternatively, companies can offer the service under a co-branded agreement through which Splashnet.com hosts the application for a fee and pays a commission to the partner portal.

Splashnet.com is an entirely Web-based subscription CRM service designed for small to mid-sized businesses with up to 100 sales and customer support representatives. It is a highly portable tool built from technology developed by StayinFront),a supplier of enterprise-wide CRM solutions. StayinFront's CRM and decision support software has been installed in more than 220 companies with over 30,000 users globally.