Social networking with a conscience

Genuosity has released two new tools designed to benefit consumers, their network of friends, their favorite local small businesses and their favorite non-profit organizations.

OrderGenerator provides small businesses with an automated toolset that rewards their satisfied customers when they refer new business. HummingBoard is said to be the first social network for social good, enables consumers to recommend their preferred products and services, share special deals on those recommendations with their social network, and earn donations to their selected charity when others accept the offer.

OrderGenerator helps companies grow their business with an automated customer referral system. It is said to be the first tool of its kind that can gather testimonials and automate customer referrals in a non-push way, while rewarding referrals with a donation to the referrer's cause of choice.

The HummingBoard is an online social networking community that connects people to obtain qualified recommendations for preferred local merchants and service providers. Members can identify their favorite service providers or products in a variety of categories, ranging from plumbers or landscapers to restaurants to books or CDs. All of that information is posted on their personal board, and can be shared with approved members of their network. Whenever a visitor uses a vendor based on a recommendation from the HummingBoard, a donation reward offered by the vendor will be made to the preferred nonprofit of the recommender. That provides individuals with an unusual and creative way to support their favorite non-profit organizations.