Social media marketing from Sitecore

Sitecore has broadened its social media management and marketing capabilities with the acquisition of a majority stake in Komfo, a Danish social media marketing and community engagement application provider and the introduction of Sitecore Social Powered by Komfo. Sitecore adds the investment will extend Komfo’s presence in global markets and forms the basis of Sitecore’s social media product roadmap.

Sitecore explains its new offering integrates Komfo’s data-driven social listening and management tool with its own complete customer experience platform for personalized, multichannel marketing. Sitecore Social Powered by Komfo will integrate social intelligence with customer activity from all touch points, says Sitecore, giving marketers real-time insight into customer activity and the ability to deliver personalized digital experiences.

Sitecore highlights the following new features:

• clear content engagement metrics,
• effective ad management capabilities,
• a clean, elegant interface,
• built-in analytics, and
• content development and distribution scheduling.