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Smart Communications Launches Spring 2018 Release



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Smart Communications, whose focus is on enterprise customer conversations, has announced the release of the latest version of its customer communications management solutions.

Many of the enhancements support the company’s new Conversation Cloud framework, which is designed to help enterprises integrate Smart Communications’ customer communications management tools with other key pieces of their technology ecosystem.

Key among Smart Communications’ latest rollout is Conversation History, a new feature that allows deep insight into customer conversations by recording key metadata associated with every communication sent in order to track what, when, and how they were sent as well as any related actions taken.

Conversation History listens to all outbound communications produced by SmartCOMM and stores them in a repository. It can also ingest events from third-party systems, providing deeper insight. Insight into communications performance can be used to hyper-personalize subsequent communications with specific individuals, or can be aggregated to uncover trends across the business.

With Conversation History, a key piece of the Conversation Cloud framework, enterprises can better understand the impact of their customer communications and leverage important trends that will help these interactions evolve into even more meaningful conversations over time, said Simon Tindal, CTO of Smart Communications.  By integrating multiple technologies into a customized ecosystem, organizations can collect and act on large amounts of valuable customer data and increase internal efficiencies. Many of the enhancements support the company’s new Conversation Cloud framework, which is designed to help enterprises easily integrate Smart Communications’ customer communications management tools with other key pieces of their technology ecosystem.

The Spring 2018 release also includes enhancements to Smart Components and other key updates designed to improve the user experience and increase efficiency.  The new features include

SmartSearch, a new tenancy-wide search capability; Smart Components Expressions, which allow the use of data items and scripting within properties; New Import functionality to reduce the time it takes to convert a static HTML page to a dynamic Smart Communications layout, and additional capabilities. 

Smart Communications’ latest release also includes enhancements to SmartCORR for Salesforce Enterprise Edition.

To learn more, visit smartcommunications.com.


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