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Sitecore integrates Microsoft Dynamics CRM


Sitecore has announced enhanced integration with Microsoft Dynamics CRM. The move gives organizations the opportunity to blend prospect and customer data stored in the Microsoft Dynamics CRM system with real-time insights on Web interactions via Sitecore CMS. It further enables marketers to provide more targeted and meaningful customer experiences, while giving sales the insight needed to more effectively nurture prospective customers.

With full support for Dynamics CRM Versions 3.0 and 4.0 and optimal performance tested to the scale of 1 million users, companies can streamline existing processes and permissions while capturing detailed insight into audience behaviors at every level, says Sitecore. Additionally, Sitecore’s latest CMS Web Forms for Marketers release allows non-technical business users to quickly and easily create Web forms, such as an online survey or billing form, which can be used to capture critical customer or prospect information during a Web site visit.


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