Sharing at United Way extends to IT

As the national service and training center for 1,400 member branches, the United Way of America (UWA) must offer access to its ever-growing knowledgebase.

Web-based software from CRM solution provider Worldtrak allows UWA staff access to a central pool of information about members and constituents, through a browser and Microsoft Outlook e-mail infrastructure. Data resides on a Microsoft SQL Server.

Users can track what services were used by members, navigate through the call cycle and create reports on fund-raising activities. The solution, according to Phillip Walker, manager of United Way Online "has helped us turn individuals' knowledge into organizational knowledge."

Michael Pinck, project manager of UWA said, "The Web-based solution allows UWA personnel to access current information, regardless of where they are. We can also link Worldtrak in with our extranet and use it to directly communicate with our 3,000 local United Way staff members on United Way Online.