Revelations from Net Perceptions

Retail Revelations, Net Perceptions’ new software suite, consists of four distinct solutions:

• Advertising Advisor, which is designed to increase the return on print circular advertising. By analyzing point-of-sale data at the store-item level, Advertising Advisor identifies what collection of products should be advertised to drive higher overall sales, increase store traffic, maximize margins and decrease markdowns.

• E-commerce Analyst, which helps retailers improve Web site performance by analyzing online purchase behavior. The company claims E-commerce Analyst is the only analytics solution that integrates customer-focused marketing information with product-focused merchandising data.

• Personalization Manager, which combines Net Perceptions’ real-time personalization technology with the rule-building capabilities needed to make sure that the products customers are offered don’t just best suit their tastes, but also come from in-stock inventory and can deliver strong margins.

• Call Center, which provides live call center customer service representatives with recommendations for customer product offerings that are personalized to the individual consumer, dramatically increasing acceptance rates and customer satisfaction.

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