Optika Unveils eMedia

At Documation '98 West, Optika (Colorado Springs, CO) has unveiled its newest product, the eMedia suite. eMedia is a Web-based infrastructure designed to help organizations conduct business with suppliers and customers, with on-demand access to electronic data, documents, images, and electronic communications and negotiations associated with a business transaction. The eMedia product and methodology includes 3-tier architecture with image and document management, workflow, and COLD; multiple clients for retrieving and viewing documents. It also has a "galleries" concept that allows analysts to customize interfaces (rather than programmers) workflow software to manage value chain processes, and extranet negotiation and resolution tools. Optika president and CEO Mark Ruport says that eMedia "raises the bar" for E-commerce software, by combining e-commerce transactional capabilities with traditional information-sharing technologies, like document management, workflow and COLD. "Managing transactions isn't enough," he said. "Software systems must also manage the full context of business processes and partnerships." Amie White, senior analyst at International Data Corporation (IDC, Framingham, MA) says that eMedia captures " not only the huge volume of electronic paperwork but also the human interactions that until now have slipped through the fingers of E-commerce software." The product is currently in beta at Payless Cashways in retail and GMAC Commercial Mortgage in financial services. Optika eMedia 1.0 will be available in the second calendar quarter of 1998. Pricing for intranet clients starts at $150; extranet clients are deployed free of charge to all supply chain users.

Click here to download a demo of Optika's eMedia suite.