Net Perceptions opens Analyst’s door

E-commerce Analyst from Net Perceptions is designed to attract and keep the most profitable customers and avoid those that are most costly. Analyst identifies what products--and related products--sell best so that businesses can keep the best customers coming back.

The software looks deeply into customer behaviors and reveals distinct segments according to what products they buy and when; such as people who always get the latest DVDs as soon as they are released, or those who want only infant clothes and accessories. This information gives marketers an understanding of what products attract good customers. It helps them sell more and guides them toward what they may want to do to keep their best customers coming back.

Additionally, E-commerce Analyst reveals unexpected relationships between products. So a yard and garden merchandiser might discover that buyers of aquatic gardening supplies show surprising interest in yard furniture as well. That customer-product link allows the merchandiser to manage stock and promote products that go together.