Open Text has unveiled Semantic Navigation, a tool that helps audiences naturally navigate through volumes of information based on the inherent meaning of the content and increasing Web marketing and online search effectiveness. Available as a cloud offering or on-premise, Semantic Navigation gives organizations an easy way to improve engagement with online audiences.
The company explains that at the core of the offering is the Open Text Content Analytics engine that extracts meaning, sentiment and context from content and, in turn, unites that content to what a customer or prospect is looking for on a Web site. The result is that audiences more consistently and quickly find helpful, valuable information with much less effort, believes Open Text.
Semantic Navigation is designed to complement any existing Web site, independent of the Web content management system used, either installed on local servers or as an online service provided by Open Text. With the cloud-based offering (currently in beta), organizations can rapidly and inexpensively upgrade their sites’ user experience utilizing a free, fully functional 30-day trial.
Once the trial is activated, Semantic Navigation first collects content through a crawling process. Then the content is automatically analyzed and tagged with relevant and insightful entities, topics, summaries and sentiments--the key to providing an engaging online experience. Next, content is served to users through intuitive navigation widgets that encourage audiences to discover the depth of available information or share it on social networks, such as Facebook and Twitter. From there, Semantic Navigation supports placement of product and service offerings or advertising to convert page views into sales, claims Open Text.