Move over CRM and SFA

Claiming 30-day implementation and a 90-day ROI, Proscape Technologies’ Marketing and Sales Effectiveness (MSE) solution is said to be the first application to enable B2B and B2C companies to give users access to the personalized and accurate sales content, for the right prospect, at the right time.

Proscape reports MSE goes beyond customer relationship management and sales force automation by integrating and streamlining disparate marketing and sales content, such as presentations and sales tools--as well as historical and current customer and market data--into an online information repository. Access to that information gives users the ability to optimize sales opportunities, enable interactive, collaborative selling, deliver best-practice sales presentations, and provide executive-level insight on sales techniques.

Proscape says the knowledgebase provides:

• the ability to rapidly and easily modify and deploy dynamic marketing and sales content to better coordinate and control corporate messaging;

• access by sales managers to timely sales performance intelligence and feedback about best practices; and

• customizable, collaborative features that allow presentions to be created on the fly to include competitive data, market analysis and customer history.