MetaCarta, Clickability partner

MetaCarta, a provider of geographic search solutions, today announced a partnership with Clickability, which offers on-demand Web content management software.

The deal calls for MetaCarta's Geographic Text Search (GTS) technology to expand Clickability's platform, by adding geographic relevancy to a publisher's content, enabling publishers to localize, personalize and monetize content.

MetaCarta explains that its GTS technology, which identifies implied and explicit references to geographic locations within documents, indexes the document, assigns latitude/longitude coordinates to the references and display them on a map, will be offered to Clickability customers using its on-demand cmPublish content management platform.