MessageBird Creates Platform for Unifying Customer Interactions

MessageBird, the Amsterdam-based cloud communications platform company, is launching a platform called Programmable Conversations, an API for unifying customer interactions across multiple channels into a single conversation thread.

By consolidating a customer’s entire communication history, enterprises can create customer profiles and deliver personalized customer experience.

Enterprises can take advantage of Programmable Conversations to integrate WhatsApp, WeChat, Facebook Messenger, Line, Telegram, SMS, and Voice interactions into their communications workflows.  

Programmable Conversations enables enterprises to meet customers on the channels they already use.  

Programmable Conversations enables enterprises to:

• Provide customer-facing teams with entire conversation histories regardless of the channel on which the conversation took place.  Agents can pick up where they left off—cutting response times, streamlining workflows and creating higher customer satisfaction and retention.
• Free up developer resources by taking away the time and pain of adding and maintaining the connection to all the channels your customers use, saving overhead and valuable developer time.
• Move away from boxing customers in, to creating personalized customer journeys that reach consumers on the channels they prefer. All without dramatic cost increases.

Delivering communications experiences that improve customer satisfaction and loyalty has to be a focus of businesses today, said Robert Vis, MessageBird CEO. 

For more information about this release, visit www.messagebird.com.