Merchandizing analytics

Mercado announces that its search and merchandising solution is immediately available for automated integration via Omniture Genesis, a new program designed to reduce the complexity of measuring online marketing campaigns and increase results by automating the integration of marketing applications into the Omniture Online Business Optimization platform.

Omniture reports Genesis enables plug-and-play online marketing--which, it claims, is an essential capability for powering Web 2.0--by offering a catalog of pre-built integrations that can be visually mapped by the marketer to create an integrated marketing ecosystem.