MarketingPilot has introduced what it claims is a significant new release. The company says Release 10 is the second version featuring marketing automation and the first to include robust social media marketing capabilities to its marketing resource management, enterprise marketing management and agency management portfolio.
Further, says MarketingPilot, Release 10 adds automatic lead scoring, automatic lead assignment, an integrated landing page function and improved integration of lead and campaign management functions. It also includes new workflow enhancements designed to improve productivity and facilitate project and staff scheduling. Additionally, MarketingPilot's team functions have been enhanced with a new user interface that improves usability, and its task dashboard has also been redesigned.
The new release’s digital asset library function providing public access to digital assets has been enhanced. MarketingPilot also reports new features have been added to facilitate routing and approval of interactive media such as Web pages, e-mail messages and video.