Interelate's customer intelligence software

With the announcement of its product strategy, Interelate introduces a new suite of customer intelligence solutions for the e-commerce, financial services and travel and leisure industries. The new products are the first in a strategic offering from Interelate that will allow its clients to expand their customer base, shorten their sales cycle and increase sales and profits. The company explains its overall strategy is to offer a comprehensive suite of pre-built customer intelligence solutions that are designed to increase clients' sales and profitability through an integrated, end-to-end solution that includes data mining, campaign management and real-time personalization.

Interelate is initially focusing on three key industries because of the company’s perception of a need for meaningful customer analytics, as well as the large market potential of each of these growing industries. The company's new solutions will enable its clients in these industries to leverage their existing customer data to increase sales and profits through highly personalized, relevant offers unique to their businesses. As clients gather and analyze data, the model refines the data and gets smarter.

The eCommerce customer acquisition/loyalty Interelate product identifies a client's highest-value and most-responsive customers. It is designed to improve a client's customer pipeline by selectively attracting anonymous visitors, transforming high-potential registered users into loyal customers.

Interelate financial service focus on a client's highest-value and most-likely opportunities to sell additional products and services to its customers .

The travel and leisure products optimize clients' marketing investment by identifying their highest-value, highest behavioral propensity customers and prospects for buying new or additional products.