Intelligent content distribution
The newest component of Interwoven’s content distribution product suite gives business managers direct control of the distribution of content to a network of subscribers inside or outside the enterprise.
Interwoven cites three key product attributes in OpenSyndicate:
- content packages--controlled assembly of Web assets based on intelligent business rules;
- targeted delivery--audience profiling for precise targeting, irrespective of format; and
- secure distribution--guaranteed content delivery with a comprehensive audit trail.
OpenSyndicate supports both standard (delivery based on open-standards distribution protocols) and e-mail-based syndication. In both cases, business managers are able to make decisions about when, how and in what format content is syndicated.
OpenSyndicate works in conjunction with Interwoven TeamSite software as well as TeamXML software, the company’s new XML repository that allows content to be created and stored as a collection of component objects that can be reused for multiple initiatives.