Inside the head of your customer

Quantivo and Semphonic report they have formed a strategic partnership designed to provide marketers with what they claim is a full behavioral analytics solution.

Quantivo says its SaaS offering leverages the Amazon Elastic Compute Cloud (EC2) infrastructure and is used by leading retailers, media companies and B2B corporations to answer complex customer behavior questions and identify concrete steps to drive revenue. Its patented pattern-store database identifies the connections between behaviors, indicating which actions are either likely or not likely to occur so that companies can spotlight what to do next to achieve business goals, such as increase customer acquisition and retention, improve up-sells and loyalty, and increase customer monetization.

Semphonic describes itself as the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their Web channel