Ingenta unveils universal authentication and content system  

Ingenta, a provider of highly configurable technology solutions to publishers, has launched Ingenta Link, a universal authentication and marketing platform to unify  access control and the marketing of content across siloed platforms.

Listed on the AIM market of the London Stock Exchange, the company operates jointly from Europe (Oxford) and North America (Boston and New Jersey).  

The new system is aimed at providing publishers who manage numerous online brands with a way to consolidate customer credentials, authentication, and cross-selling opportunities across multiple portals. It is also intended to provide publishers with the ability to analyse data on their content usage, and market all their products from one interface, regardless of location of their metadata. 

Ingenta Link is the next generation of Ingenta’s innovative ICS product, and solves an increasingly difficult issue for publishers, particularly larger academic publishers with disparate journal brands, who struggle to increase sales.

“One of the most common issues and frustrations for larger publishers is lack of global control over how their content is accessed, sold and distributed,” said Scott Winner, CEO of Ingenta. “We’ve seen publishers expand and continue to launch and acquire new brands and sites. This leaves a complex network of content hosted in different places. When readers have to navigate between different content silos and go through different authentication processes each time, user experience suffers."

For more information, go to www.ingenta.com.