Help for marketeers

Aprimo has unveiled Marketing 6.0, a suite of Web-based software products that automate, streamline and improve marketing processes. The release of Aprimo Marketing 6.0, with a new architecture, sets new standards for marketing software performance, scalability and interoperability with other business systems.

Aprimo Marketing 6.0 is designed to address production management, marketing planning and financial management, customer dialog management and lead management.

The entire suite of products is based on a Web services architecture, enabling Aprimo Marketing to utilize XML/SOAP standards to integrate seamlessly with and extend existing ERP and CRM systems, the company says.