Getting personal with WCM

Percussion introduces its Personalization Solution, the latest in its Percussion 2.0 Solution Series.

Personalization is one of the company's pre-packaged solutions that help organizations to create a more effective multichannel Web presence. With the Personalization Solution, organizations can quickly and easily create a "personal" messaging experience for their online audiences by tracking visitor behaviors and optimizing site presentation. The company says the key benefits that organizations will gain from this packaged solution include:

• delivering consistent messaging dynamically across multiple channels,
• creating geo-targeted promotions,
• fine-tuning the site based on visitor behavior,
• displaying recommendation lists based on personas, and
• segmenting and "tagging" content automatically for the right audience.