FatWire goes Web 2.0

FatWire Software has introduced a number of new features new features to its Content Server that allow businesses to deliver Web 2.0, or "social computing" visitor experiences.

FatWire's newest social computing modules include:

Blogs. Administrators can quickly create new blogs in seconds by copying existing ones; blog owners can post new entries, review and approve comments; and blog readers can write comments, browse by category and search. All workflow, revision tracking, and publishing features can be leveraged in blog sites.

Forms. Businesspeople can create form pages or simply add fields to existing pages for use in polls, surveys, customer feedback, registrations, product reviews and customer testimonials. User-generated content can be captured and published to sites. Information provided by site visitors can be added to their profiles and used for personalizing the online experience during subsequent visits and interactions.

Tagging. Site visitors can assign tags to items to make it easier for other visitors and themselves to find information.

E-mails and landing pages Marketers can design and send personalized e-mail marketing campaigns to drive new traffic to their site and to provide information and marketing offers to customers; non-technical people can use Content Server's InSite Templating feature to design and deploy campaign-specific landing pages to engage visitors who click through from e-mails, pay-per-click ads, banner ads and those who respond to offline marketing vehicles.